Jeff Ostrowski
Alexandra Clough
Home > Real Time > Archives > 2008 > October > 06 > Entry
Coldwell Banker puts homes “on sale” — again
Coldwell Banker, the largest brokerage in Palm Beach County, is doing a 10-day national sale that starts Friday. The broker aims to persuade sellers to lower their prices.
“In many markets sellers remain reluctant to list their homes at the proper prices necessary to attract buyers,” said Coldwell Banker President Jim Gillespie.
In a recent survey of 3,379 Coldwell Banker agents, 56 percent said listing prices in their markets remain too high to attract buyers.
Coldwell Banker has been running these sales in South Florida for months, but this is its first nationwide effort to get sellers to cut prices.
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By Get in the Game
October 6, 2008 6:26 PM | Link to this
Why not list the houses at the assessed value?
Then you shall see if they sell or not.
Also, if you lower the prices, and they are GREAT deals, then you’ll have MULTIPLE offers.
Obviously, Realogy and CB are no where close yet.