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Monday, September 17, 2007
Apple’s big chance
The Atlanta Journal-Constitution
I like computers - Mac and PC. But as regular readers know I’ve recommended Macs more often lately. That doesn’t mean I have abandoned PCs … in fact I use both. It just is an acknowledgement that (1) Macs are less likely to have problems with viruses and other malware (2) many readers are fed up with dealing with those problems and (3) Apple has gone a long way to make new machines that do a fine job with programs intended for the Mac and an adequate job with programs intended for the PC.
I’ll probably always be a PC guy at heart - even though I use both machines and, at work, spend most of my time on a Mac. But that’s based on the fact that I like to tinker with hardware and PCs are more, uh, tinkerable. Also, I waste a lot of time playing computer games and PCs are the right choice for gamers. However, my honest opinion is that either machine can do a fine job and that PCs still offer more power for the buck.
But what a great opportunity Apple had to increase its marketshare. The article linked here, you can click to read, goes into great detail.
The introduction of Vista - and the fact that it’s hardware hungry as well as the fact that some older devices just don’t work with it - was a great opportunity for Apple.
But to have a chance of increasing marketshare, Apple needs more retail outlets. The linked article talks about how Apple missed the boat. Whether you’re an Apple fan, or prefer PCs, or are interested in marketing … it’s a fine read.
