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DEL.ICIO.USChanging the world one gigabyte at a time
The Atlanta Journal-Constitution
Most of us realize that the Web has changed the way the news business works. I get much of my local news online now at this Web site. If I want to hear the news or watch it, I can do that too using Web sites for TV and radio stations.
That’s a big deal and is changing the business model for newspapers, magazines and broadcast stations.
It’s also changed how advertising works. I spent a decade or so in that business working for national advertising agencies and for a giant corporation. That was years ago but - even back then - the expense of creating a slick television commercial was enormous. Even so, that cost was overshadowed by the expense of buying time on television stations for that commercial.
That’s why a story I saw on the Drudge Report about a new political ad struck me. It’s been called the most stunning ad yet for a presidential candidate. But there’s no advertising agency to credit since it was created in secret. And - more important - there’s no big budget. It apparently was created by an amateur and it definitely needs no TV budget. Instead, it appears on You Tube.
There’s no need to imagine how the Web has created a giant power shift - it’s already a reality - you don’t need big bucks to create a blog, a Web site or a political ad. Remember the old “power to the people” chant? That’s sure happening. It’ll be interesting to see how that power is used.
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