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Thursday, March 1, 2007
Programs move from store to Web
The Atlanta Journal-Constitution
It’s been like a slow breaking curve ball - ok, sorry, baseball is the one of the few sports I follow anymore and I’m distracted by the thought of spring training.
But this trend really has been slow to develop. I’m talking about taking regular applications - the kind you have been buying at the store - and turning them into programs you use online. You don’t own the software or install it on your computer. Instead, you go to a Web site and use the program there.
I’ts something the industry has talked about for years. It’s happened, but not nearly as fast as predicted.
The lastest news - that Adobe will take some of its editing programs online may be a sign we’ll see more of this soon. In the case of the Adobe products, including a light version of PhotoShop.
Soon you’ll be able to go to a Web site and use the program at no cost. The revenue for Adobe will come from advertising. Keep in mind that it won’t be a fullblown version of the program, but a light edition (or as the software publishers like to spell it, a lite edition).
There’s also a chance - not mentioned in the article linked earlier - that some companies will offer the use of their products on a rental basis. For example, instead of buying an expensive program, you’d pay to use it when you needed it. That’s always seemed like a good idea to me and one I think that will be at least tested more in the next year.
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