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DEL.ICIO.USVera Company enters home market
The Atlanta Journal-Constitution
Here’s some great home decor news from an Atlanta based company.
The Vera Company, a lifestyle brand best known for the colorful scarves worn by Marilyn Monroe in the 60s, announced the creation of a new home division.
Vera (pictured above) died in 1993. In 2005, Susan Seid of Atlanta, purchased the rights to the brand with the desire to reintroduce Vera designs to the market.
The brand, which was launched in the 1940s by artist, Vera Neumann, once licensed the colorful prints to various producers of home decor items such as tablecloths and dinnerware. By the 80s, popularity faded and only a few clothing items were being produced by a catalog company in Georgia.
The new partnership with Creative Bath will bring four to five bath collections to market this fall including at least two outdoor dining sets with tablecloths and napkins as well as flat wear and drinking cups.
Pictured at right are two samples of the artwork that will be used for the bath collections.
Each item will feature the distinctive”Vera” signature and her trademark ladybug.
MORE: Read about the revival of the Vera Company
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Comments
By tifya
June 25, 2008 5:32 PM | Link to this
this is a very interesting one topic
By Melissa
June 25, 2008 9:24 PM | Link to this
I checked out the company website and I, for one, am very excited about what they are doing! Susan Seid is a brilliant visionary and I can’t wait to see what she comes up with next. I encourage all of my fellow blog readers to check out the company website and read about the history of The Vera Company. Vera Neumann was a creative genius and Susan Seid is bringing her work to a new generation.
By Hazey
June 26, 2008 9:30 AM | Link to this
Vera must have been a Dead Head to come up with such colorful patterns. I mean she just had to drop a cube on occasion. Grateful Dead wallpaper for the people. What a trip.
By Becky
June 26, 2008 3:06 PM | Link to this
Not something that I would like to have in my house..
By KSU Grad
June 27, 2008 4:38 PM | Link to this
The gal in that photo looks like that tramp Betty Siegel.
By Medavog
July 17, 2008 10:35 PM | Link to this
A true American icon of the 20th century who has created one of the most extensive pop art designs in the world of fashion. Watch my episodes on Vera Neumann on youtube. Searching MEDAVOG VERA
I am the first person in the world to do such videos, and probably the one that holds the keys to her entire collection, my collection of vera start before “PATENT PENDING” in 1947 and ends in the 1980’s
we also share the same birthday July 24th