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Wednesday, June 25, 2008
Vera Company enters home market
The Atlanta Journal-Constitution
Here’s some great home decor news from an Atlanta based company.
The Vera Company, a lifestyle brand best known for the colorful scarves worn by Marilyn Monroe in the 60s, announced the creation of a new home division.
Vera (pictured above) died in 1993. In 2005, Susan Seid of Atlanta, purchased the rights to the brand with the desire to reintroduce Vera designs to the market.
The brand, which was launched in the 1940s by artist, Vera Neumann, once licensed the colorful prints to various producers of home decor items such as tablecloths and dinnerware. By the 80s, popularity faded and only a few clothing items were being produced by a catalog company in Georgia.
The new partnership with Creative Bath will bring four to five bath collections to market this fall including at least two outdoor dining sets with tablecloths and napkins as well as flat wear and drinking cups.
Pictured at right are two samples of the artwork that will be used for the bath collections.
Each item will feature the distinctive”Vera” signature and her trademark ladybug.
MORE: Read about the revival of the Vera Company
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