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What does “Natural” mean?

Certain words conjure up a powerful set of images and the word “natural” is one of them. Naturally fresh, naturally grown, natural ingredients. The “natural” term is used on everything from burgers to green beans. Also, used extensively in the cosmetic industry, natural products, seem to promise a recipe closer to Mother Nature than Dr. Laboratory. But, before we go any further, note that botulism and snake venom are naturally occuring, too. Shoe leather is natural, but I wouldnt eat it. And no one wants a natural disaster. The FDA has no clear definition for the use of the term “natural” on food and beverage products…so that leaves the door open for misleading claims and consumer confusion. So..what’s natural to you???

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