AJC > Sandy Springs > Blog > Archives > 2006 > October > 30
Monday, October 30, 2006
Do we need a nifty city slogan?
The Atlanta Journal-Constitution
Now that we’re an official city, do we need a nifty slogan? Atlanta tells us every day is “opening day” in that fair city. I’m not sure exactly what it means, but it sounds really cool.
Usually these chores are handled by hiring an advertising agency, but I think we have better things to do than put our tax money in the pocket of some slick idea merchant. Not that I have anything against ad folk; I have several friends who are in the ad business. But I also have a friend serving time in a federal penitentiary, so draw your own conclusions.
The point is I think we can handle this little chore all by ourselves and save the city a tidy little sum. Let me toss out a few concepts, just to get the ideas flowing.
As a city we’re less than a year old, so maybe we play to that angle:
Sandy Springs: We’re Still Under the Manufacturer’s Warranty
We Haven’t Been Around Long Enough to Screw Up
We Still Have That Great “New City�? Smell
Or do we think geography and existing assets:
Sandy Springs: Gateway to East Cobb
The Traffic of a Big City Close to Home
We’re the Largest City of Our Size in the World
Do we try to appeal to the young demographic, who represent the future generation of Sandy Springsteens:
We’re Where Hip Meets Hop
Get Yo Bling in the Springs
We Don’t Like Kevin Federline, Either
By now your creative juices should be flowing, or at least beginning to trickle. What is there about our little piece of heaven that you would suggest we promote to let people know about Sandy Springs?
An aside to my pals at city hall – if you choose one of my slogans, consider it a donation to my hometown. But if you want me to dress up in a hillbilly bear costume, stand at the city limits and wave at people as they drive in, I’m going to need some serious
