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Wednesday, November 12, 2008

Who does the food shopping in your house?

I must admit, during the last few trips to the supermarkets I have been shocked by all the men doing the main food shopping, often with kids in tow.

I know in the past my hubby has done that chore when pressed, but the list needs to be exact and even then he always seems to return with an unexpected amount of extraneous “football snacks.”

I guess I am not alone. In an interview with WebMD, David W. Stewart, the Robert E. Brooker Professor of Marketing the Marshall School of Business at the University of Southern California stated, “More and more men are picking up items at the grocery store.” But he notes, in most families — even those in which men buy the groceries — women still make the shopping decisions. Without a list, men get lost in today’s fast-paced supermarkets, says Stewart. (I bet those are fighting words to some guys out there!)

A recent article on MedicineNet.com reports that more than half of men say they do 60% or more of their family’s grocery shopping. Ironically, more than 85% of women say they do most of their family’s shopping so the numbers don’t exactly add up (what else is new when it comes to “he said/she said” debates).

Who pushes the cart in your house? Are decisions on what to buy shared by both parties or is one more likely to be “following orders”?

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