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Friday, October 17, 2008
Are you turning to supermarket prepared meals?
The Atlanta Journal-Constitution
According to a new report from foodservice consultants, Technomic, in a survey of more than 1,500 consumers, over 60 percent of shoppers are buying more supermarket prepared meals than a year ago, instead of opting for fast-food. 86 percent cited convenience as the reason for choosing packaged retailer “meal solutions.”
Not only that:
55 percent think that retailer prepared foods have greatly improved over the past three years, citing taste and freshness as the key factors in their decision making.
Over 80 percent reported buying at least one prepared meal from a retailer in a typical month. 41 percent purchase four or more retailer meals per month.
It does make sense. With recent gas shortages and rising prices, one-stop food and dining shopping has never looked more attractive. I know I have been caught eyeing pre-assembled skewers and meatloaf mixes. They definitely save time and effort.
How do you feel about them? Is your supermarket making it easier for you to get a home cooked meal on the table or does fast-food still win the “get dinner on the table now” battle?
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