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Wednesday, April 30, 2008
What’s next? Martha Stewart toilet paper?
The Atlanta Journal-Constitution
When I rounded the corner in my supermarket I almost crashed my cart when I saw an end-aisle display exclusively featuring Martha Stewart wines.
Now, I’ve been a fan of Martha’s for years, collecting her magazines and cookbooks, attempting her five layer tortes and toiling away at various crafty projects. I tolerated the Kmart deal, the poncho-wearing jailhouse release and the ubiquitous fabric swatches and paint samples. Lord knows she’s decorated more rooms in just one of her mansions than I’ll do in my entire lifetime.
But this wine venture just irked me. What does this paradigm of New England toniness have to do with California vineyards?
Sometimes you just have to draw the line at crass commercialism, and I have finally reached the point of Martha overstepping her Manolos (or is it Jimmy Choos these days?)
Does seeing Martha’s name still carry any cache for you? When you see a product like “Martha Stewart Vintage” wines does it make you want to buy them…or like me, run from them?
