Access Atlanta > Entertainment > Radio Talk > Archives > 2008 > December > 06 > Entry
12/6: More radio ratings, parsed out
The Atlanta Journal-Constitution
I received the October 16-November 12, 2008 ratings under the new Arbitron radio ratings and relatively speaking, the numbers are not that far off from the results under the old system. Like October, the first month people meters were used, the Hispanic stations did better than they had with the paper diaries while Q100 did better (surprisingly, among men!) and Rock 100.5 did worse. You can also see why Dave FM and the Bull have pulled their morning shows—their ratings are lower than they were under the old system as well.
The ratings are based on a combination of time spent listening and unique listeners. Some stations, especially pop stations that get heard in offices, tend to get high numbers of unique listeners while stations targeting specific demographics (such as gospel or Hispanic) tend to have higher average time spent listening.
Here’s the overall 12-plus rankings:
1- WSB-AM improved its October numbers, probably fed by all the election news, was the top station, with the most unique listeners and solid time spent listening.
2-V-103, comparable total listeners, less time spent listening than WSB-AM
3-Kiss 104.1 - both strong time spent listening and unique listeners
4-Kicks 101.5 - good time spent listening and unique listeners but significantly less than Kiss
5-97.5/Praise - relatively low unique listeners, very high time spent listening
6-B98.5 - very very high unique listeners, very low time spent listening (since it measures actual time spent listening, folks who hear the station, say, in a doctor’s office for a few minutes, gets credit, dragging down average time spent listening).
7-Q100 - much higher number of unique listeners than under the old system, relatively low time spent listening but not as low as B98.5, Project or Star 94
8-97.1/The River - very similar numbers to Q100 in overall unique listeners and time spent listening
9-95.5/The Beat - same time spent listening as the River, slightly fewer unique listeners
10-Grown Folks 102.5 - good time spent listening boosts this station into the top 10
Those ranked 11th to 20th are: Hot 107.9, El Patron 105.7, Star 94, Viva 105.3, Project 9-6-1, 104.7/The Fish, Smooth Jazz 107.5, 90.1/WABE-FM, 92.9/Dave FM, 640/WGST.
In the 21st to 30th spots: True Oldies 106.7, 94.9/The Bull, 680/The Fan, Rock 100.5, 790/The Zone, 96.7/The Legend, La Raza 102.3, J93.3, 920/WGKA-AM, 1380/WAOK-AM
The top 10 stations in terms of the most unique listeners in a given week are: 750/WSB-AM (1.242 million), B98.5 (1.179 million), V-103 (1.142 million), Q100 (903,100), 97.1/The River (901,900), Kicks 101.5 (869,400), 95.5/The Beat (852,500), Star 94 (770,500), Hot 107.9 (768,600), Kicks 101.5 (675,300)
The top 10 stations in terms of time spent listening among the top 30 stations:
1-La Raza 102.3 (6:45 hours per listener per week) 2 (tie) Praise & El Patron (5:45) 4 (tie)- Kiss 104.1, Viva 105.3 (4:45) 6 (tie)- 96.7/The Legend (4:15), 750/WSB-AM (4:15) 8 Kicks 101.5 (4:00) 9 (tie) V-103, Grown Folks, WABE-FM, WGST, WAOK (3:30)
Top 5 stations among men, 12-plus:
1- 750/WSB-AM 2- V-103 3- Kiss 104.1 4- Kicks 101.5 5- 97.1/The River
Top 5 stations among women, 12-plus:
1- V-103 2- Kiss 104.1 3- 750/WSB-AM 4- Praise 97.5 5- Kicks 101.5
Top 10 18-34 year olds
1 V-103 2- Q100 3- Kicks 101.5 4- El Patron 5- 95.5/The Beat 6- Viva 7- Hot 107.9 8- Project 9- WSB-AM 10- Star 94
Top 5, men 18-34
1- Kicks 101.5 2- V-103 3- El Patron 4- Project 9-6-1 5- Viva 105.3
Top 5, women 18-34
1- V-103 2- Q100 3- 95.5/The Beat 4- Hot 107.9 5- Star 94
Top 5, 25-54
1- V-103 2- WSB-AM 3- Kiss 104.1 4- Kicks 101.5 5- El Patron 6- Q100 7 (tie) Grown Folks, B98.5 9- The River 10- Viva
Top 5 men 25-54
1- WSB-AM 2- Kiss 104.1 3- V-103 4- Kicks 101.5 5- 97.1/The River
Top 5, women 25-54
1- V-103 2- Kiss 104.1 3 (tie) B98.5, WSB-AM 5- Q100
Top 10, 35-64
1- WSB-AM 2- Kiss 104.1 3- V-103 4- Praise 5- Kicks 6 (tie) B98.5, Grown Folks 8- The Rier 9-WABE-FM 10- Dave FM
Top 5, men 35-64
1- WSB-AM 2- Kiss 104.1 3- V-103 4- Grown Folks 5- The River
Top 5, women 35-64
1-Kiss 104.1 2- Praise 3- V-103 4- WSB-AM 5- B98.5
Top 26, morning shows, overall
1- Scott Slade WSB-AM 2- Tom Joyner Kiss 3- Frank & Wanda V-103 4- Cadillac & Dallas Kicks 5- Bert Show Q100 6- Steve & Vikki B98.5 7- Kaedy Kiely, The River 8- Steve Harvey Grown Folks 9- CJ and Murph Dawg 95.5/The Beat 10 (tie) Yolanda Adams, Praise, The Regular Guys Rock 100.5 12- Morning Edition, WABE-FM 13- El Tigre & Rosy El Patron 14- Kevin & Taylor, Fish 15- Morning Mess, Star 94 16- Rickey Smiley, Hot 107.9 17- Giant Show, Project 18- Greg Fitzgerald, Smooth Jazz 19- Rude & Perry, 680/The Fan 20- Panda & Brenda Viva (tie) with Cledus T. Judd (now gone) at the Bull 22- Orff, Dave FM 23- 96.7/The Legend 24- Mayhem in the AM, 790/The Zone 25- Randy Cook, WGST-AM 26- Don Imus, True Oldies 106.7
18-34, 1- Frank & Wanda 2- Cadillac & Dallas 3- Bert Show 4- El Patron 5- Scott Slade 6- CJ & Murph Dawg 7- Panda & Brenda 8- Regular Guys 9- Giant Show 10- Rickey Smiley
18-34 men 1- Cadillac & Dallas 2- El Patron 3- Regular Guys 4- Scott Slade 5- Frank & Wanda 6 (tie) Panda & Brenda & Giant Show 8- Bert Show 9- Kevin & Taylor 10- Christopher Rude 11 (tie) La Raza & Morning Mess
18-34 women 1- Frank & Wanda 2- Bert Show 3- CJ & Murph Dawg 4- Cadillac & Dallas 5- Rickey Smiley 6- Steve & Vikki 7- Scott Slade 8- El Patron 9- Panda & Brenda 10- Morning Mess
25-54 overall 1- Scott Slade 2- Tom Joyner 3- Frank & Wanda 4- Bert Show 5- Caddy & Dallas 6- Steve Harvey 7- Kaedy 8- El Tigre & Rosy 9- Regular Guys 10- Steve & Vikki
25-54 men 1- Scott Slade 2- Tom Joyner 3- Frank & Wanda 4- Caddy & Dallas 5- Regular Guys 6- El Tigre & Rosy 7- Kaedy 8- Bert Show (tie) Steve Harvey 10- Morning Edition (Chris Rude & Mayhem are in 14th and 15th place respectively while Randy Cook on WGST is 24th behind Bill Bennett on WGKA at 18th)
25-54 women 1- Frank & Wanda 2- Tom Joyner 3- Bert Show 4- Scott Slade 5- Caddy & Dallas 6- Steve & Vikki 7- Steve Harvey 8- CJ & Murph 9 (tie) Greg Fitzgerald, Kevin & Taylor 11-Morning Mess
35-64 overall 1- Scott Slade 2- Tom Joyner 3- Frank & Wanda 4- Caddy & Dallas 5- Steve Harvey 6- Steve & Vikki 7- Kaedy 8- Bert 9- Yolanda 10- Morning Edition
35-64 men 1- Scott Slade 2- Tom Joyner 3- Frank & Wanda 4- Caddy & Dallas 5- Steve Harvey 6- Regular Guys 7- Kaedy 8- Morning Edition 9- Steve & Vikki 10- Bert (Mayhem is 11th, Rude 12th, Orff 13th, Bill Bennett is 15th, Randy Cook is 18th)
35-64 women 1- Tom Joyner 2- Scott Slade 3- Frank & Wanda 4- Yolanda 5- Steve & Vikki 6- Caddy & Dallas 7- Bert 8- Steve Harvey 9- Kaedy 10- Kevin & Taylor
Comments
By Randall Bloomquist - WGST PD
December 8, 2008 8:21 AM | Link to this
No need to thank me! I was brought in to run WGST into the ground, and after 3 years, everyone has to admit that I’m doing a good job at that!
Never forget that Tom “The King” Hughes had triple the ratings of the current morning show.
How far can I take WGST into the ratings dumpster? Just wait and see!
By WGKA
December 8, 2008 8:26 AM | Link to this
Thanks to Randall Bloomquist running WGST into the ground, our morning show - which is not local, has higher ratings than WGST’s local show. That Bloomquist is a real moron!
By Curly Howard
December 8, 2008 8:32 AM | Link to this
Even my show on Project 1-9-6 has better ratings than WGST. Nyuk! Nyuk! Nyuk!
By Eastside
December 8, 2008 4:12 PM | Link to this
O’kay, so how do i get to put my input in the ratings? I’ve never got a diary in my life!
By Victor
December 9, 2008 7:09 AM | Link to this
So, let me get this straight. Two years after WGST blew out Tom Hughes - they are wallowing in the dregs of their formerly (at least) competitive demos. WABE has passed them. WGK-freaking-A has passed them. The Fan and 790 have passed them. Congratulations to all. Rodney, please get the PM drive numbers and I will wager that they would show an even more horrific hemorrhaging for 640AM in that daypart without the Kimmer. And why are Bloomquist, et al, still employed?
By NOt Shaffee
December 9, 2008 8:53 AM | Link to this
I am the worse show on the radio. How can a ROCK morning show NOT show up in the top 10??? WTF
By Chuck Deskins - Toilet Cleaner @ Walmart
December 9, 2008 7:36 PM | Link to this
Bloomquist is still employed at WGST while myself and my predessor, Jerry Del Cor, are cleaning toilets at the Walmart on Bankhead Highway. There is no justice in this world when a total moron like that can continue to destroy WGST. The only reason that Randall Bloomquist is still employed is that he must have embarassing photos of Clear Channel CEO and former Atlantan, John Hogan.
By Joey Mills
December 15, 2008 9:32 PM | Link to this
Ron and Fez must be proud of the Giant show… yawn. I am happy that Q100 on 99.7 is kicking ass. The one year anniversary of the death of 99x is coming soon. Hopefully DAVE FM will be resurrected from the dead.
By chris
December 22, 2008 1:08 AM | Link to this
i didnt know mexicans lived in atlanta, are theyre a lot…i just cant imagine any of those stations getting any type of good ratings