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Thursday, August 21, 2008
8/22: Matt Chernoff joins the Rude Awakening on the Fan
The Atlanta Journal-Constitution
Matt Chernoff, long-time 790/the Zone guy until December 2007, has joined rival 680/the Fan with Christopher Rude and Perry Laurentino.
He did a tryout in June, then another recently. Obviously, it worked out well for him.
Chernoff starts Sept. 2.
He still does Sports Night with Comcast in the evenings. “He knows the local teams well,” said Fan General Manager David Dickey. “He’s a well known very capable addition to the Rude Awakening. What he brings is additional local presence and sports expertise to the show. He’s all about sports and he’s a hard-working guy. He fits in the 680 culture.”
“This beats work doing TV and radio,” Chernoff said. “I’m happy they’ve given me this opportunity. They’re in a great position already. Hopefully, I can complement Perry and Chris.”
He said his selling point is not only his football expertise but his local ties. He’s a true native.
As soon as his noncompete expired in late spring, the Fan has been chasing him. Will working for his former rival be an issue for him? “No. I was never in that mindset. There was never any ill will toward them from me”
-Rick Mack, a former GM for V-103 and sales manager for Kicks/True Oldies, has been named the new general manager at Star 94, taking over for Mark Kanov, who was at the station for 40 years until last month.
