Access Atlanta > Entertainment > Radio Talk > Archives > 2008 > August > 07
Thursday, August 7, 2008
8/7: Seinfeld bus coming to college campuses, “Are You Smarter Than a 5th Grader” syndicated
The Atlanta Journal-Constitution
Ten years since the final new episode aired, “Seinfeld” remains a ubiquitous presence in pop culture and a top-rated syndicated show on Atlanta-based TBS.
Yet the folks at Sony who own the rights to “Seinfeld” don’t think the younger generation is as well-versed on yada yada yada and that puffy shirt. So it’s embarked on a three-month 22-city college campus bus tour. No, Jerry Seinfeld won’t be on the bus. Heck, not even that actor who played Bania will be there. But there will be show memorabilia and food items iconic to the show such as Snickers and Junior Mints, plus games and activities to refresh people about being “masters of their domain” or learning about what a “low talker” is.
Since Atlanta area colleges haven’t started their fall semesters yet, the bus will stop by a Braves game from 5 to 7 p.m. at Turner Field parking lot August 12 and from 3 to 8 p.m. at Criminal Records in Little Five Points the next day.
Do you think this promotion is really necessary for a show that has generated more than $1 billion in revenue over the years and made creator Larry David and Seinfeld himself insanely rich? Are younger viewers turned off by the show because it feels dated? Or is the show truly timeless? Do you think “Seinfeld” will be like “MAS*H” or “Cheers” and remain a fun show to watch decades later?
-Alpharetta’s own Jeff Foxworthy might have more work with word out that “Are You Smarter Than a 5th Grader” is going the syndication route, following the path of “Who Wants to Be a Millionaire?” But while Regis Philbin chose to pass the baton when that show left primetime, Broadcasting and Cable reports that Foxworthy would likely sign on. The show wouldn’t hit syndication until fall 2009.
