Access Atlanta > Entertainment > Radio Talk > Archives > 2008 > June > 16 > Entry
6/16: Leslie Fram going to NY
The Atlanta Journal-Constitution
Former 99X program director and morning host Leslie Fram is going to New York to be the program director of a new rock station WRXP-FM/101.9.
The news actually came out hours ago but I was in flight from Newark coming back from a funeral so I’m sorry I’m a bit late on this one. Ironically, I listened a bit to RXP this morning on my way to the airport.
The station is somewhat more eclectic than Dave FM or Rock 100.5. I heard “Suicide Blonde” by INXS, a new cut by the Raconteurs followed by Led Zeppelin’s “The Ocean.” A quick check of yes.com shows the station playing AC/DC, the Lemonheads, the Clash, Fall Out Boy, Vampire Weekend and the Cars. It almost looks like a blend of both Dave and Rock 100.5.
Fram ran 99X from its inception in 1992 to its on-air death earlier this year. (A version of 99X remains on line without her.) She was also part of the morning show the entire 15-plus years in its various incarnations. I haven’t heard if she’ll be doing on-air stuff with RXP.
More info to come.





Comments
By Doofy
June 16, 2008 5:42 PM | Link to this
Good riddance!
By quake
June 16, 2008 5:50 PM | Link to this
Good for Leslie, maybe NY will appreciate her, the assholes down here sure didn’t
By Jimmy Baron
June 16, 2008 5:51 PM | Link to this
Please take me to New York with you. I can’t even get hired at Walmart or the Building of Death to clean the toilets.
By John Hamilton
June 16, 2008 5:56 PM | Link to this
I sat next to Leslie at Radiohead and kept hearing people telling her how much they missed her on the air and 99X. I have heard this statiojn-pretty cool and they play new music! We will definitely miss her support of the Atlanta music scene.
By Sonia
June 16, 2008 6:09 PM | Link to this
I think that I speak for the majority of the 99x listeners in Atlanta when I say that when it came about that Leslie Fram was no longer with 99x, and 99x was taken off of the air, something died in the hearts of the Atlanta listeners. Leslie is and will forever be a role model to many music lovers in this country. Despite her success through out her radio years, Leslie always maintained a sincere love and interest in acknowledging the great local talent in Atlanta. She never put on airs or put her self above anyone. Congratulations Leslie you were a big fish in a small pond to all of us and you deserve all the success in the world! Atlanta will always love and miss you and yearn for your return to our air waves!
By Amanda
June 16, 2008 6:15 PM | Link to this
I’m so glad for Leslie….she did so much great stuff for Atlanta, and got tossed aside…..and now she is getting what her talent and experience has rewarded her with….i suppose what goes around comes around…..congrats Leslie, Atlanta will miss you and your support of our music scene…I am worried now what the corporate monsters will do to the Atlanta music scene now that she is gone…Have fun in Big Apple!!!
By Layla
June 16, 2008 6:19 PM | Link to this
I’m so glad for Leslie….she did so much great stuff for Atlanta, and got tossed aside…..and now she is getting what her talent and experience has rewarded her with….i suppose what goes around comes around…..congrats Leslie, Atlanta will miss you and your support of our music scene…I am worried now what the corporate monsters will do to the Atlanta music scene now that she is gone…Have fun in Big Apple!!!
By Layla
June 16, 2008 6:19 PM | Link to this
I’m so glad for Leslie….she did so much great stuff for Atlanta, and got tossed aside…..and now she is getting what her talent and experience has rewarded her with….i suppose what goes around comes around…..congrats Leslie, Atlanta will miss you and your support of our music scene…I am worried now what the corporate monsters will do to the Atlanta music scene now that she is gone…Have fun in Big Apple!!!
By Beth
June 16, 2008 6:38 PM | Link to this
I am so bummed. We are losing an incredible woman who really understood radio. New York’s gain is our loss. No wonder they are the number one market in the country, they understand talent. I was still holding out that she would find something else here. But I am happy for her. Congrats Leslie.. to many years of success! Remember us “Little people”!
By Sissy
June 16, 2008 7:03 PM | Link to this
I have been a fan of Leslie’s for far too many years to mention and I myself feel that there not a more deserving person for this gig. Watch her take this struggling station and make the same magic she did in Atlanta. Leslie, you will be missed! Be happy that someone with dedication and a great work ethic succeeds for god’s sake..
By Lou B.
June 16, 2008 7:29 PM | Link to this
This town has been dead since 99X left the airways. This is just what this city deserves for letting someone like leslie go. Atlanta has been dead for 6 months now with her departure we can just go ahead and bury it.
By Lou B.
June 16, 2008 7:29 PM | Link to this
This town has been dead since 99X left the airways. This is just what this city deserves for letting someone like leslie go. Atlanta has been dead for 6 months now with her departure we can just go ahead and bury it.
By VH air surfer
June 16, 2008 7:41 PM | Link to this
She finally took one of the many offers she’s been getting for years from the big city. Our lose.
By Harrison
June 16, 2008 8:58 PM | Link to this
An amazing woman who will turn that station into something awesome, I know it. Sorry to all the haters, who felt it necessary for years to beat up a woman who had more successes than all of them combined. Good for her!!!
By John Smith
June 16, 2008 9:23 PM | Link to this
Our loss indeed. Amazing that the people that bought 99X had no idea what they had. Thank god there are smart people left in radio (too bad for us they’re in NY).
By decker
June 16, 2008 10:37 PM | Link to this
Who cares? Good for her to get some schmucks to pay her to basically do nothing. She has been unemployed for a reason. The whole 99X team with the exception of Steve for playing 80s music and Axel for stealing the Guns and Roses lead singer’s name and being a real nice guy is being paid to do nothing. Finally people are catching on. 90s in Atlanta is over. one time deal guys.
By Gary Wall
June 16, 2008 10:52 PM | Link to this
After years of turning down NY gigs Leslie finally takes one. Smart girl. Good programmer.
By mirandarocks
June 16, 2008 11:47 PM | Link to this
Most people I know who listened to 99X were the most self-obsessed people in the world.
By Steve Barnes
June 17, 2008 12:21 AM | Link to this
Just how old is Leslie? She is in her 50’s which is much older than the demographic that WRXP is pursuing. 99X eventually failed because Fram acted as if it was still 1992 and she was still 39 years old. The listeners grew up and moved on, 99X did not.
By Chris Collandro
June 17, 2008 7:36 AM | Link to this
I am so mad - my best friend Jimmy Baron made a post here and I missed it. I spend every minute of my days waiting for his posts so I can chime in right behind him and say something to the effect of ‘Excellent Post, JB, you beat me to the punch.” The one time I pass out from too many bong hits watching Bill O’Reilly and I miss a JB posting. I am so miffed.
Anyway, great post Jimmy. You beat me to the punch. Give me a heads up next time.
Oh yeah, good luck Leslie, but how did Lanny come up with so many fake names to make all these posts here? Excellent posts Lan Man.
By Chris "Radio Boy" Callandro
June 17, 2008 7:45 AM | Link to this
Hey everyone! Just a reminder that I destroyed half the Regular Guys archives. I was also canned from 99xcrement. Yay for me! I also e-mailed underage girls on a regular basis. I am also a bald, bi-sexual unemployed waste of human flesh.
By cut that meat
June 17, 2008 7:53 AM | Link to this
Maybe old Les can find some food to eat in NYC. She didn’t eat any here.
By bdad
June 17, 2008 8:12 AM | Link to this
GOOD BYE GOOD RIDDENCE- TAKE ASS HOLE QUAKE WITH YOU AND ALL THOSE D** WHO POSTED HERE WITH YOU. FU LARRY
By Chief Wiggum
June 17, 2008 8:14 AM | Link to this
So, how does this affect the Regular Guys? Never mind how it affects Q100.
Old Man Fram finally got a job.
By Michael
June 17, 2008 8:43 AM | Link to this
It is amazing to me that someone would take the time to bash Leslie Fram on a pretty cool career move…. browsed upon this article, and started reading some of the hateful comments, and all I can think, is that perhaps all of you who are glad to see Leslie go are so miserable in your own jobs that you have to have a spite for a woman who clearly the city of New York (the city known for having good taste in music) knows to be a natural talent….No matter what anyone has to say about Leslie Fram, it cannot be denied, that she is a woman who changed the music scene in Atlanta, and that is no easy task….so congratulations to Leslie, no matter what age, it is obvious, that you are still a force to be reckoned with.
By quake
June 17, 2008 9:09 AM | Link to this
Hey B’douche
Struck a little close to home, eh? Keep looking in that mirror, buddy.
By Lindy
June 17, 2008 9:26 AM | Link to this
It couldn’t have happened to a more deserving individual! Leslie made Atlanta radio what it is today (well, yesterday since there is nothing worth listening to today). She made local music something worthy of giving air time to, she gave the lemmings something to have an opinion about and she did it all while being on-air talent (how many hours in a day does she get, exactly?).
NYC will benefit from our loss. It is a shame to think that corporate thugs were able to destroy something so great, banish it to the ‘net and get rid of all the voices we came to love. Good luck, Leslie. No matter what, no one will forget what you did for all of us in Atlanta!
By Thrash
June 17, 2008 10:05 AM | Link to this
Hey Beth, here’s a clue… NY is the #1 radio market ONLY because it’s the largest, not because it’s the best. LA is a much more talented market than NY.
By LH
June 17, 2008 10:14 AM | Link to this
Congrats to Leslie as well. I don’t listen to radio much anymore since 99X ended. I tried 92.9 but it pretty much sucks. NPR is limited to morning and afternoon since they are not news/talk oriented all the time (sorry, classical music just does not cut it). I really did not think Atlanta would be such a radio deadzone.
By Michael Campbell
June 17, 2008 10:22 AM | Link to this
While she was certainly one of the better personalities in Atlanta radio, how she handled the last few days by bitching and whining didn’t sit well. Still, best of luck.
By Mark
June 17, 2008 10:41 AM | Link to this
Well, it’s about damn time! I would like to say that you’ll be missed, but that would be a total lie. I wonder how long it will take before she runs WRXP into the ground just like she did with 99x? Good riddens.
By Winston
June 17, 2008 11:26 AM | Link to this
I bet it won’t take long for her to come up with a new station campaign slogan - “everything alternative - except for the fact we play the same crap every other station plays, but we make it sound cooler. Big whooshing sound fadeup.” Worked here, to varying degrees, for a while anyway, until people realized what a scam that was.
By George Wallace
June 17, 2008 12:27 PM | Link to this
This format will fail. Nobody wants to hear AC/DC and Coldplay back to back. You like one or you like the other. If you prefer Coldplay to AC/DC, you’re a wuss. Different genres of music should be segregated on different stations. I say segregation today, segregation tomorrow, and segregation forever!
By Bud
June 17, 2008 1:02 PM | Link to this
BE GONE MAN FRAM! and take that little fruit Jimmy Baron with you..
RIP 99X, Rock 100.5 4-ever
Yeah C’mon
By Joey Mills
June 17, 2008 1:03 PM | Link to this
I have been listening off and on to ‘RXP since the flip. DJs and Programmers controling the music instead of focus groups/ consultants… GENIUS! I know with Leslie’s experience that she can take ‘RXP and make it great.
By Go Girl!
June 17, 2008 1:06 PM | Link to this
I’m happy for Leslie. Good for her. She is a programmer - hopefully the myriad of consultants will let her do what she does best.
By Chris
June 17, 2008 1:42 PM | Link to this
Congrats Leslie! WRXP is a brilliant move. I know you’ll make something out of that concept. Here’s hoping that you don’t get interfered with as much as the corporate jerks did here. You did a lot for a lot of people in radio and record industry. Thank you from many of us.
By He-Man
June 19, 2008 11:02 AM | Link to this
It is appears my evil nemesis, Skeletor aka Leslie Fram is heading to the Big Apple. I look forward to many battles with her in the big apple. Is she bringing her testerone challenged sidekicked with her to NY, Lanolin?
By Billy
June 27, 2008 7:25 PM | Link to this
Like, who cares? What would be news is for someone to explain how a “talent” no better than college radio ever actually got paid what she did.
By Niko Grossenbacher
January 11, 2009 12:27 PM | Link to this
Good luck Leslie. This is Niko. I was in several contests at 99x in Atlanta. Sorry about the pepperSpray that time. I knew she will do good in radio. She has a good talent. I listened to 99x since 1992. The morning X really ruled. Barnes, Leslie Jimmy, and Crash Clark. You can contact me through my website if you want… www.fixacar.net . Atlanta will never be the same without Ya”ll.
By woodstockjake
January 11, 2009 2:13 PM | Link to this
Niko I am nominating you for most timely post of the year Good job your professional assessmen of Leslie’s talent is spot on By Dec. 2008 she will be on the cover of all the NY papers for taking RXP to no. 1.
Also you should invest heavily in the stock market It is going to skyrocket right before the elections.