Access Atlanta > Entertainment > Radio Talk > Archives > 2007 > October > 10 > Entry
10/11: 99X/Project comparision
The Atlanta Journal-Constitution
99X is throwing the gauntlet down with its advertisers by providing comparision clips between the Giant Show and the new Morning X at this Web site.. The headline: “The difference has never been greater. Your choice has never been clearer.”
The sample Giant Show clip features Giant and Shaffee gabbin’ about Pamela Anderson’s marriage and STDs.
The sample new Morning X clip features talk about a redneck wedding.
The implication is: do advertisers want to be associated with the Giant show vs. the new Morning X?
Project 9-6-1’s Chris Williams isn’t too impressed. Based on those samples, “we are funnier and more topical,” he wrote me in an email.
I interviewed Sean Demery last week on the 1st anniversary of the new Morning X, which showed some ratings promise in its fall but slipped off in the winter and spring. (Summer numbers are coming in a couple of weeks.)
Demery isn’t the type to obsess over ratings. “For me, the most important thing is to have a good time, being able to show up and giggle at people and play fight, having someone to rip on while being ripped upon. You don’t get enough of that.”
He said the Atlanta-based Cumulus management has treated them well. “They’ve pretty much left us alone,” he said. “They’re very supportive and very fun.”
As for the ratings, he noted correctly that new morning shows often take two to three years to work — or fail. “It’s a long fight,” Demery said. “It always is with morning shows. It takes time to aggregate an audience.”
Personally, he and his wife have had a commuter marriage the past year. He visits every other week or so. They had lived in San Francisco but she recently moved to Utah working for an artist community group. The plane ride is now 3.5 hours instead of five, he notes.
He notes that he, Leslie Fram and Rob Jenners have different interests. He still goes out and sees bands twice a week and isn’t into the pop culture stuff the other two are into. Leslie is out four times a week, does a lot of community work. Jenners loves sporting events, he said, and does family stuff.
Sean, who used a schticky bullhorn a lot early on, said he hasn’t used it recently. “Year two will be a lot about shaking hands and kissing babies,” he said. “More conversation, less bits. I think there are great ways to build rhythm and timing to get used to one another, Morning shows are more about people, conversation and lifestyle.” They are trying to get more quirky listener stories, he said, less Lindsay Lohan.
Comments
Commenting is now closed for this entry.
By gunnie
October 11, 2007 2:24 PM | Link to this
After listening to these clips, it only reinforces my decision to get satellite radio. Comparing these shows to the RG’s is like little league vs the majors. Utter complete garbage.
By Wiss Chrilliams
October 11, 2007 3:25 PM | Link to this
“we are funnier and more topical” sez mr. williams. what’s funny is it took them two months to put together a morning pair that are neither. rodney has become chris williams’s ho.
By rocker
October 12, 2007 8:16 AM | Link to this
The fact that I’m only the third person to comment on this kind of shows that not many people really give a rat’s a$$ about either of these stations anymore.
Bring back 96Rock you Clear Channel idiots!
By Thrash
October 12, 2007 8:40 AM | Link to this
Project 9-6-1 is intolerable sometimes but 99Xcrement is intolerable ALL the time.
P961 needs to get their playlist checked a bit. I turned them on the other night and heard that inbred hillbilly Charlie Daniels singing his stupid “Devil Went Down To Georgia”.
By Bud
October 12, 2007 9:02 AM | Link to this
Both of these stations really really really suck! Both of these stations will lose money. I hope they both fail so at least one of them will go to a classic rock format (one with more than 325 songs…and one that doesn’t insert a station bumper between each and every song)
If they both fail, at least one of them will go spanish. Guess we can’t have too many spanish radio stations here in Atlanta.
By Uncle Daddy and the Captain Zesty Roadshow
October 12, 2007 9:52 AM | Link to this
Tired bits about renecks vs. Locker room chat by adolescent manboys. The choice has never been clearer. That’s true. I shall now take my advertising dollars and spend them on a mail order bride.
By Scream 96.1 blows
October 17, 2007 3:34 PM | Link to this
The Project is great if you want Korn, Disturbed, Godsmack, Slipknot, that horrible “Animals” song from Nickelback, or Buckcherry’s putrid “Crazy B***”. Those 4 bands and two songs make up at least 80% of their playlist. Oh, and I love the Chili Peppers, but enough is enough. Both stations way overplay them.
By Daryl Goard
October 17, 2007 3:42 PM | Link to this
Regular radio blow$! More than 10 minutes not listening to Sirius and I have withdrawel.
Enjoy this meaningless topic!