Access Atlanta > Entertainment > Radio Talk > Archives > 2007 > July > 23

Monday, July 23, 2007

7/24: Sidekick for Project 9-6-1? (UPDATED)

I got passed along an audio of an XM show called Ron and Fez where a contributor of theirs by the name of Perrynoid announced last week that he was joining “Giant” Brian Carothers on Project 9-6-1, presumably sometime next month. Here’s the audio.

(Oddly, boss Chris Williams sent me an email Tuesday morning denying this guy is coming to Atlanta or even joining the Giant Show. So if this was some elaborate trick or joke, it sure doesn’t seem to have any real payoff.)

Perrynoid endeared himself immediately by saying, “The Giant Show is doing mornings in Atlanta. We’re going to wake up the [expletive] hillbillies.”

He then botched the radio station name, calling it Project 1-9-6. Ron and Fez did note that syndicated shows in Atlanta haven’t done well and Stern has never been here (at least locally.)

“We’re going to sneak in undercover and under the radar, we’re going to take it by storm.” Perrynoid said.

He then sent a message to 99X: “When the Giant show rolls into Atlanta, all you [expletives] better pack your bags! The mad dog is loose! I have a chain and a collar and we’re all going to eat [expletive] and drink [something I can’t print.].”

A caller came in and told Perrynoid: “Tell that retard he got his numbers wrong. It’s 9-6-1.”

Ron and Fez gave Brian a good word, then Perrynoid added: “It’s really cool to hear a program director [Chris Williams] take a chance on something new in the morning.”

A starting date has not been set but it will likely start sometime next month.

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7/24: Breakfast for Babies promo

Every major radio station in town is participating in the March of Dimes “Breakfast for Babies” promotion Tuesday morning, in an unprecedented case of cooperation among competitors. Several are doing special remotes from various locales around town.

Here’s the latest list of appearance locales:

WUBL - The Bull 94.9 - Flying Biscuit-Midtown (1001Piedmont Ave, Atlanta 30309), 7-10 am

WBZY - El Patron 105.3FM & WWVA 105.7 FM - Doce Sabor 1360 Powers Ferry Road, Marietta, GA 30067

WSTR - Star 94 — White House, 3172 Peachtree Rd, Atlanta, 30305, Tom Sullivan only on site

WJZZ - 107.5 Smooth Jazz — McDonald’s on Roswell Rd (4326 Roswell Rd, Atlanta, 30342) Greg Fitzgerald on site

WPZE - 97.5 FM - Praise 97.5 — Chick Fil A on Wesley Chapel - (2445 Wesley Chapel Rd, Decatur, 30035) Promotions Staff onsite

WAMJ- 102.5 FM- Grown Folks Radio 102.5 — Chick Fil A on Wesley Chapel - (2445 Wesley Chapel Rd, Decatur, 30035) Promotions staff onsite

WHTA - 107.9 FM - Hot 107.9 — Chick Fil A on Camp Creek, (3410 Camp Creek Pkwy, East Point 30344) Morning Show A-Team on site

WWWQ - 100.5 FM - All the Hits Q100 — The Flying Biscuit (3515 Northside Parkway NW, Atlanta, GA 30327) Promotions staff onsite

WKHX - 101.5 FM - Kicks 101.5 - Chic-Fil-A 2975 Cobb Parkway, Atlanta, 30339 / Chic-Fil-A 2485 Cumberland Pkwy, Atlanta, 30339 / 2460 Windy Hill Road, Marietta, 30067 / 170 Cobb Parkway, S, Marietta, 30060

WYAY - 106.7 FM - Eagle 106.7 — Chic-Fil-A 2975 Cobb Parkway, Atlanta, 30339 / Chic-Fil-A 2485 Cumberland Pkwy, Atlanta, 30339 / 2460 Windy Hill Road, Marietta, 30067 / 170 Cobb Parkway, S, Marietta, 30060

WVEE - 103.3 FM - V-103 — Gladys & Ron’s Chicken & Waffles (529 Peachtree St. Atlanta, 30308)

WZGC - 92.9 FM - Dave FM — Starbucks at Merchants Festival (1401 Johnson’s Ferry Rd, Marietta)

WAOK- 1380 AM- 1380 News & Talk — Gladys & Ron’s Chicken & Waffles (529 Peachtree St. Atlanta, 30308)

WQXI - 790 AM - 790 The Zone — Waffle House, 1825 Pleasant Hill Road

WEKS 92.5 The Bear - Chic-Fil-A in Peachtree City, Newnan, LaGrange, McDonough, Griffin, Carrolton and Fayetteville.

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7/23: Arrgh… Pirate Master is over… board

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Did anyone watch CBS’s “Survivor” ripoff “Pirate Master”? Anybody? Nope, me neither. But in case you did, you’ll have to catch the final five episodes on cbs.com. “48 Hours Mystery” is taking over starting tomorrow (Tuesday) at 10 p.m.

Ratings were worse than last year’s “Rock Star,” and though some folks seemed to like it, the show to many seemed so derivative and pointless as to render even reality-show fans like me comatose. The show opened at 7 million viewers and had sunken to about 4.6 million last Thursday with very poor 18 to 49 ratings figures for a reality show.

Mark Burnett, who created “Survivor,” executive produced this dud, but still has “Are You Smarter Than a 5th Grader:” under his belt along with the resurrected “The Apprentice.”

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7/23: TV user factoids

Nielsen recently came out with some interesting facts about TV viewership you could wield to your buddies at work:

111,400,000 households in the U.S. have TVs, virtually the entire U.S. population of about 113 million. And yes, I do know a couple of folks without TVs. They do exist!

Of those households with TVs:

99 percent have color TVs

82 percent have two or more sets

52 percent have three or more sets

85 percent have a VCR

84 percent have a DVD player

64 percent have wired cable

32 percent have wired pay cable (such as HBO and Showtime)

Given my job, it’s not surprisingly, I can check off yes on all of the above.

Boob tube habits:

Peak viewing day for primetime: Tuesday at 112 million viewers. Lowest viewing day is Saturday at 88 million viewers.

The average person in the U.S. watches 4 hours and 18 minutes of TV per day.

The average woman 18+ watches 5 hours and 1 minute of TV per day.

The average man 18+ watches 4 hours and 15 minutes of TV per day.

The average teen 12-17 watches 3 hours and 3 minutes of TV per day.

The average child 2-11 watches 3 hours and 6 minutes of TV per day.

The stat sheet only broke down African Americans and Hispanics (not any other ethnicities.). The average African-American woman 18+ watches 7 hours and 14 minutes of TV per day; the average African-American male 18+, 6 hours and 15 minutes. The average Hispanic woman 18+ watches 4 hours and 14 minutes per day while the average Hispanic man 18+ only 3 hours and 35 minutes a day.

In the first quarter of this year…

3 percent of people 12 and older used a mobile phone to view videos.

8 percent of teens 12-17 used a mobile phone to view videos.

The top 10 local TV markets in order, in terms of number of TV households, are:

  1. New York

  2. Los Angeles

  3. Chicago

  4. Philadelphia

  5. San Francisco/Oakland/San Jose

  6. Dallas-Fort Worth

  7. Boston

  8. Washington, D.C.

  9. Atlanta

  10. Houston

Atlanta has 2,205,510 households with TVs, only about 67,000 households behind Washington D.C.

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7/23: Atlanta’s Cumulus wants to go private

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Atlanta-based radio conglomerate Cumulus Media, which owns Q100 and 99X, is seeking to take the company private at a value of $1.3 billion. That’s equivalent to $11.75 per share, 40 percent higher than the Cumulus closing price Friday.

Businesses in general are on a private equity binge and with radio out of favor with investors, going private is a temptation. Clear Channel, the nation’s largest radio company, is also seeking to go private. Lew Dickey and the family, according to my colleage Scott Leith’s story is working with Merrill Lynch Global Private Equity. Cumulus owns or operates about 344 stations nationwide, mostly in smaller markets, generating $334 million last year on a net loss of $44.6 million (which included an impairment charge of $63.4 million to reduce the carrying value of certain broadcast licenses and goodwill.)

Generally, this means down the road, we’ll know less about the financials of Cumulus stations over time. It doesn’t necessarily bode ill or well for any particular station. Q100 and 99X used to be owned (until last year) by a privately-held company named Susquehanna. And Star 94 has been privately held for decades. Most of the major stations in town are owned by publicly traded companies: Cox (the Beat, B98.5, WSB-AM, the River, Kiss), Citadel (Kicks, Eagle), Radio One (Smooth Jazz, Grown Folks Radio, Hot, Praise), Clear Channel (El Patron, Viva, the Bull, Project, WGST-AM), Salem (e.g. the Fish, WGKA) and CBS (V-103, WAOK-AM, Dave FM). The Zone operates through a contract with Lincoln Financial, which owns Star. The Fan is privately held through Dickey Broadcasting, which is not owned by Cumulus despite the Dickey connection.

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