Access Atlanta > Entertainment > Radio Talk > Archives > 2007 > July > 22 > Entry
7/22: Vick and the Zone
The Atlanta Journal-Constitution
Matt Edgar called me last week and I forgot to post it but after the Mike Vick indictment, the station personalities were inundated with requests for “expert” voices about the situation from dozens of other radio stations nationwide as well as all four local TV stations, CNN, Fox and ESPN. For the Zone (and the Fan), this is a monster story, one they’ll be covering heavily for weeks to come.
Too bad we don’t have the “people meter” measures yet which would enable much more accurate daily and weekly ratings measurements. That way, we could see a big jump in listenership for both stations. But we’ll never really know. Currently, under the old system of Arbitron diaries, you can’t really track ratings in a given day or week. With Arbitron, you are lucky to get semi-accurate “monthly” numbers and passable quarterly figures. (The spring book is out in about 10 days.) The new “people meters” aren’t coming to Atlanta until fall of 2008. So far, only Houston and Philadelphia have the people meters and they indicate much higher “cume” levels, meaning people listen to a lot more stations than they indicate in a paper diary. But time spent listening isn’t quite as robust either. Rock, adult contemporary and oldies stations seem to benefit under the new system. Hispanic and black stations, not as much.
Comments
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By baloney
July 23, 2007 10:49 AM | Link to this
Unfortunately there are no experts at The Zone or at The Fan. All those guys do is read the newspaper articles and try to pass it off as first hand news they uncovered.
By L.D.
July 23, 2007 2:54 PM | Link to this
If Ryan Stewart, with his “Black people are rational and White folks want to lynch him” race-baiting takes on the Vick story for ESPN passes for “expert”, I hate to see what passes for amateur.
By Eric
July 24, 2007 11:28 AM | Link to this
The only real reporting about Vick was NPR!