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10/23: Summer Arbitron ratings
The Atlanta Journal-Constitution
Warning: this is really for radio addicts.
The most notable story in the summer Arbitron ratings book (which covers June 29 to Sept. 20) is the continued collapse of 99X to depths it has never seen in its 14 year history. It ranked 22nd among all radio stations overall, the lowest of all of the metro area 100,000-watt FM signals. The station was handicapped because it lacked a regular morning show until early October after the survey period ended. The temporary Axel & Leslie show saw its listeners drop a whopping 70% among 18 to 34 year olds from the spring. Ranking wise, they fell from 7th place to 20th place in mornings. In general, 99X has seen its numbers steadily fall off and now draws less than 1/3 the audience it had just six years ago.
Stations who saw big improvements over the spring book included 104.7/ The Fish (which had been having a relatively week first half of 2006 and saw huge increases in younger listeners), Kiss 104.1 (its best overall performance since the spring of 2000, aided by 102.5’s format shift) and Buzz 105.3 had its best showing ever, benefiting from 99X’s problems.
Lite 94.9 had half the listening it did over Christmas with Randy & Spiff taking a major beating. 97.1/The River maintained strong numbers in its sixth to ninth months of existence. B98.5 rebounded a bit from a lousy spring.
Among the two sports station, 790/the Zone beat 680/the Fan as usual.
102.5 WAMJ-FM, in its first full weekday talk lineup, saw improvement. (This is the true liberal talk show network, not Air America.). Steve Harvey doubled Si-Man’s morning numbers in one book among 25-54. Michael Baisden is no. 6 25-54, which is impressive considering how weak AMJ’s signal is.
92.9/Dave had its best book in more than a year (16th to 8th, 25-54), as did Steve Barnes in his farewell book (15th to 11th 25-54), which always seems to happen when someone is taken off the air. 96rock was more or less flat.
Although the 12-plus numbers were off for V-103, it held at No. 1 25-54 and 18-34 and Frank Ski did just fine.
This was not a good book for country. Kicks 101.5 slipped a bit while Eagle 106.7 had its worst book in recent history with Rhubarb dropping sharply 25-54. Praise also showed some weakness, esp. 18-34.
in the top 40 wars, 95.5/the Beat rocked (9th to 4th among 18-34). Star 94 lost 18-34 years olds but was more or less flat 25-54. Q100 was solid in mornings with Bert but showed slippage later in the day.
WSB-AM was stronger in young numbers (12th to 5th 18-34)
Here are some rankings:
18-34 morning 1. V-103 up 2. Hot down 3. Q100 up 4. Viva flat 5. WSB-AM up 6. Fish triples! 7. River doubles! 8. 96rock down about 20% 9. Star down 10. Beat up a little 11. Buzz up a lot 12. Kicks down 13. Kiss down 14. Praise down a lot 15. LKQ down by half 16. Dave up 17. SB-FM up 18. AMJ up a lot 18. Zone up a lot 20. 99x down 70% (7th in spring) 21. Jazz up 22. Lite down a lot 23. Eagle down a smdge 24. Fan down 25. NGC didn’t appear in spring 26. GST down 27. AOK down 27. J93. down 29 GKA didn’t appear in spring
18-34 overall 1. V-103 down a little 2. Hot down 3. Viva up 4. Beat up a lot (9th in spring) 5. SB-AM up a lot (12th in spring) 6. River up a lot (14th in spring) 7. Q100 down 8. Fish triples! (19th in spring) 9. Buzz up a lot (13th in spring) 9. 96rock down a little 9. Kicks down 12. Star down about 15% 13. B98.5 up 40% 14. Dave up 67% 15. Praise down 40% 16. Kiss down 6% 17. 99X down 43% 18. LKQ down 59% 19. AMJ up a lot 20. Jazz up 50% 21. Eagle up 22. Zone flat 23. Fan down 24. Lite down a lot 25. GST down 26. J93.3 down 27. NGC didn’t appear in spring 28. AOK down 29. GKA didn’t appear in spring
25-54 morning 1. V-103 down 2. WSB down 3. Kiss up 4. River up a lot 5. Star down a smidge 6. Q100 up 7. 96rock up a smidge 8. Fish up a lot 8. Viva up a lot 10. Kicks down a lot 11. Praise down 40% 11. Dave up 30% 13. Hot down 14. Jazz up 15. B98.5 up 16. AMJ nearly doubled 17. Lite down 39% 18. Beat up a smidge 19. Buzz down 20. Zone flat 21. 99X down 40% 22. Fan down 23. Eagle down 57% 24. GST down 25. J93.3 down by half 25. GKA did not appear in spring 27. LKQ down 27. NGC did not appear in spring 29. WAOK down
25-54 1. V-103 down 2. WSB-AM down 3. Kiss down 4. River up a lot 5. Star flat 6 Fish up 42% 6. Kicks down 34% 8. Jazz up 46% 8. Dave up 52% 10. Praise down 1/3 11. 96rock flat 12. Hot down 12% 13. WSB-FM down 9% 14. Beat up 33% 15. WAMJ up 17% (strongest is Baisden—6th place) 16 Viva up a smidge 16. Q100 down a smidge 18. Lite down 23% 19. Buzz down 10% 20. GST up slightly 21 Zone up a smidge 21. Eagle down 1/3 21. 99X down 1/3 24. The Fan up a smidge 25. J93.3 flat 26. AOK flat 27. La raza down 2/3 27. GKA did not appear in spring 29. NGC did not appear in spring
Comments
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By Pillsbury Doughboy
October 23, 2006 8:45 AM | Link to this
Glad that Dave is doing better. That sucks about 99X…..
By JimmyCrackCorn
October 23, 2006 9:35 AM | Link to this
Also glad to hear Dave doing better. But let me get this straight about 99x: Leslie an on-air talent on the morning show as it swan dives in the ratings. Then still on the air as a member of the new team, despite the fact no one can stand her? Good luck with that Sean D. Way to make a fresh start Cumulus.
By Pillsbury Doughboy
October 23, 2006 10:21 AM | Link to this
Note to 99X: Go to Charleston, South Carolina, listen to 96 Wave, play whatever they play. Got it. Good.
By john hogan
October 23, 2006 10:36 AM | Link to this
Another stellar book for Clear Channel Atlanta with no stations in the top ten. Lite, formerly Peach before Marc Chase and I screwed it up, is down 50% in less than a year. 96 Rock and VIVA in the two while WGST has it’s worst ratings ever. Revenues are down over sixty percent and we’re losing 8 million a year on the Braves. I bet the Mays brothers are glad I don’t take this active a role in ALL Clear Channel markets!
John Hogan
“Destroying Shareholder Value Since 2002”
By wallace
October 23, 2006 10:57 AM | Link to this
Mr.Hogan-Are you the guy that hired”Stuttering Dummy”Schaffer?Just wondering how thats working for you!
By Chris
October 23, 2006 12:09 PM | Link to this
96 Wave rocks! I’ve been listening to it since 2000, when my folks moved there. A great little station. Also like that Dave’s doing better. I find myself listening to it more and more. Reminds me of KBCO in Colorado and the now-defunct WVGO in Virginia.
By Denny uh, you know, Schaffer
October 23, 2006 12:41 PM | Link to this
Ya know, ya know, ya know, I don’t, you know, uh, uh, you know, read blogs, y’know, y’know, and uh, y’know, y’know, never, ever, uh, uh, you know, you know, you know, you know blog, but, uh, you know, you know, ya know, leave Randy and Johnny alone, ya know, ya know? They are, ya know, ya know, ya know, great, uh, uh, you know, uh, business guys, ya know and ya know, ya know, know how to pick y’know, y’know, y’know talent, ya know? And hey, ya know, you know, you know, uh, we’re 25th!! We are, you know,you know, uh, you know 25th!! We’re 25th!! Ya know? Eat our, you know, you know, dust, WAOK! Ya know?
By Randall
October 23, 2006 3:44 PM | Link to this
Dummy, I KNOW,DAMMIT!