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Wednesday, October 4, 2006
10/3: V-103 Frank Ski renews contract
The Atlanta Journal-Constitution
V-103’s Frank Ski has renewed his contract with the station. He won’t say what the terms were, much less the dollar amount. Typical radio contracts last three years, which would take Frank to at least 2009. Reportedly, his last contract was up Sept 30. It’s possible he signed a shorter deal though nobody is saying. He did sign rather last second, relatively speaking. He’s been here now for eight years and has been a dominant force for a dominant radio station.
When Ryan Cameron signed with V-103 last year for afternoons, there was a lot of murmuring about him taking over the morning show when Frank’s contract was up. That doesn’t appear to be happening anytime soon. Frank has the numbers on his side. Ironically, since Ryan left the morning scene, Frank and Wanda’s ratings have shot up. In fact, V-103’s afternoon numbers have grown sharply under Ryan, too. So for V-103, despite the expense of paying two morning show-level salaries, their revenues are certainly doing just fine to cover them both. It’s very much the Derek Jeter/Alex Rodriguez New York Yankee analogy working.
