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6/30: Internet radio study
The Atlanta Journal-Constitution
Here’s an interesting study showing that 40% of folks (but more likely if you’re younger) go to specialized Web sites to listen to streaming music rather than AM/FM station streams. More details here
hear2.0: Users Like Internet Radio, But… June 29, 2006 By Chuck Taylor, Billboard magazine
A new survey from hear2.0 says that among those Americans who have listened to streaming Internet radio, 40% do so at specialized sites such as Live 365, Launchcast or Yahoo Music. However, more listen to online radio at local or distant radio station sites. Further, online radio usage of these specialized sites is dramatically higher than for radio station sites among persons 12-34.
The research is based on a 1,000-person nationwide telephone study of persons aged 12-54.
In total, 40% of online radio listeners say they’ve tuned in a specialty Internet radio site, while 26% said they had listened to local radio stations online and 22% reported listening to Web sites of distant stations. Usage of specialized Internet radio sites was dramatically higher than local or distant radio sites among persons 12-24, marginally higher among persons 25-34 and in a dead heat with local and distant radio over age 34.
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By Johnny Kool
June 30, 2006 10:42 AM | Link to this
I do go to specialized stations online rather than listen to the same crap, I can get in Atlanta, from another city. I think The Bone out in California is about the only radio station I’ll listen to online. Everything else is the same ol’ bland stuff we get here.