Access Atlanta > Entertainment > Radio Talk > Archives > 2006 > May > 24 > Entry
5/25: Radio slogans part I
The Atlanta Journal-Constitution
Let’s review various radio slogans and the underlying meanings behind them:
The Fish: “Safe for the whole family”
Underlying message: “We make the likes of B98.5 and Lite 94.9 seem downright dirty in comparison.”
Lite 94.9: “It’s all about variety!”
Underlying message: B98.5 is all about the same 250 songs over and over again.
B98.5: “Voted #1 again for most music while you work!”
Underlying message: “We know this is a bogus positioner that involves no actual voting by anybody . We just want to pump into your head that you can leave this on at 9 a.m. at work and just have it run as background music.”
Star 94: “Always #1 for today’s hit music.”
Underlying message: “We’ve been around a lot longer than Q100 and we get better ratings, too.”
Q100’s new slogan: “10 songs in a row all day!”
Underlying message: “Star 94 gabs a lot in the afternoon. We don’t — as much. And we figure you’re all tired of the old slogan, ‘Bigger, more powerful signal!’ “
95.5/The Beat: “Atlanta’s new #1 for hip hop.”
“Underlying message: “We aren’t really competing with Star 94. Rather, we’re the more mainstream version of V-103 or Hot 107.9 for the suburban hip hop fans.”*
96rock: “Classic rock and Atlanta Braves baseball”
Underlying message: “Classic rock, Atlanta Braves baseball and the Regular Guys. But that’s a wee bit too long.”
WGST-AM: “Atlanta. Talk. Radio.”
Underlying message: “Because calling ourselves Braves Radio 640 wasn’t helping since everyone is listening to the Braves on 96rock anyway.”
WSB-AM: “Atlanta’s news, weather and traffic station. Depend on it!”
Underlying message: “We’ve had this slogan for 15 years. Why change it when things are going so well?”
Kicks 101.5: “It’s all about country!”
Underlying message: “We are laser focused on country music. That’s what we’ve done for decades and we ain’t stoppin’!”
Eagle 106.7: “Country legends and the best of today”
Underlying message: “We plays pre-Garth country, but we blend in plenty of new stuff too.”
More tomorrow!
Comments
By TPM
May 25, 2006 08:45 AM | Link to this
Rodney - Thanks for telling it like it is about B98.5 . Their disc jockeys do nothing but read promos all day for their 12 million dollar scam. DJ’s are supposed to be a friendly voice - not an annoying infomercial. It so pre-recorded at nights and weekends it is pathetic. They give the time ( ” it is coming up on 11am…” ) and are off by twenty minutes. They say it is a beautiful weekend and I’m driving in the pouring rain.
By bud
May 25, 2006 10:23 AM | Link to this
That slogan “Safe for the whole family” annoys me to no end. Safe from what? Will I break an arm by listening to Neal Boortz? Will I stub my toe if I listen to The River?
Perhaps 96Rock should change their slogan to “96 Rock…It’ll put an eye out!”
By wallyfans
May 25, 2006 12:34 PM | Link to this
Lets hear it for Wally, formerly of 99x, speaking out this morning on the buzz and the bum deal he got there and how Leslie and Jimmy both sold him out for their own sakes. We love you Wally!!!!!!!
By Wallyfansaremisled
May 25, 2006 01:23 PM | Link to this
How could Jimmy sell out Wally? Wally was at 99x longer than Jimmy…I hope Wally gets a job over there!!!! He’s a perfect fit over at the Buzz, where teenagers rule!!!!!!!
By Dave
May 25, 2006 02:57 PM | Link to this
Wally was at 99X longer than Jimmy? What have you been smoking. Wally joined a couple years ago when Toucher took over for Barnes. Jimmy’s been there about 12 years going back to the power 99 days.
By Neil
May 25, 2006 03:03 PM | Link to this
Shecky Ho, he is here all week. Enjoy the veal.
By Kemi Lane (North Afrique)
May 25, 2006 03:32 PM | Link to this
WSB can always be depended on! Shout out to Pete, Condace, Capt Herb, Belinda, Neal and Royal, Lisa, Ronnie, Scott, Ilyce…..EVERYONE. I miss ya ….and you too Rodney. Hope all those rappers stop shooting themselves. I see Beanie was shot too. More power to them in that country. Neal Boortz will not let WSB play rap music…LOL
By haveuknow
May 25, 2006 03:50 PM | Link to this
GeeSH! What a BUTT KISSER! Last time I checked WSB was not a rap music station, or a music station at all.
By Diamond Dave
May 25, 2006 04:34 PM | Link to this
Jimmy left the show before Wally.
By Lee
June 5, 2006 04:32 PM | Link to this
I remember in December 2004 when 94.9 Lite fm trippled its playlist and changed its slogan from “Continuous Lite Favorites” to “It’s All About Variety”.