Access Atlanta > Entertainment > Radio Talk > Archives > 2006 > May > 07
Sunday, May 7, 2006
5/8: Arbitron ratings breakdowns
The Atlanta Journal-Constitution
Besides the River’s monstrous openings, there were some smaller stories going on:
— After just a year at 105.3, the Buzz has overtaken 99X among 18-34 men and is tied 12 plus.
— WGST had probably its worst ratings in its history. While Rush still pulls a 4 share among 25-54, it was ranked 23rd among 25-54 year olds, behind the Beat, 790/The Zone and 105.3/The Buzz. Even among 35 to 64 year olds, WGST was just ranked 16th place. Kimmer saw his numbers drop sharply without Jim Gossett.
— Kicks 101.5 had one of its worst morning numbers in quite a long time, ranked just 10th among 25 to 54, down from 7th in the fall and 4th during the summer. Bandy & Bailey were let go in October. Craig Cornett came on soon after but was only around a few months, leaving in February to take care of his ailing dad. They are seeking yet another replacement. Other dayparts remain solid. (For folks who read this earlier, I accidentally had that last sentence under GST.)
—The Q100 signal upgrade in October has yet to lead to any major improvement in the ratings though things did rebound slightly in the winter over a relatively weak fall. The Bert Show remains #2 women 18-34.
— Lite fell back to earth after its Christmas-music fueled fall. The station also may have been impacted by the River.
—Viva has had its weakest performance since it launched in the fall of 2004. It’s still ranked No. 3 among 18-34 behind only V-103 and Hot.
—The departure of Jamz didn’t hurt Hot or V-103, both of which had solid ratings. Hot’s new “A” team morning show had its strongest 18-34 ranking since the Ryan departure (#3). Kiss also had another good ratings period. After a nice blast from Michael Baisden’s intro in the afternoons on R&B 102.5 in the fall, the station remained about flat. The 107.5 smooth jazz station also ahd its best showing in a year.
—In the sports battle, the Fan’s big fall book after two years of losing to the Zone proved to be a fluke as the Fan’s numbers settled back to the lower end of its recent historical averages.
