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Access Atlanta > Blog > Archives > 2007 > July > 12 > Entry
Nipping online leaks and musical piracy
The Atlanta Journal-Constitution
Here’s a new way to nip online leaks and musical piracy in the bud: release your album as soon as you’ve finished it.
That’s what Canadian band Stars is doing. An announcement on the Web site for the band’s record label, Arts & Crafts, notes that the master tapes for “In Our Bedroom After the War” were delivered on July 6. On July 10, the album was available for download ($9.99 at iTunes). The originally announced release date was Sept. 25, which remains the official street date for the physical CD and a double-vinyl album.
The announcement notes that this is the time the label would normally begin sending out advance copies to media outlets to help secure coverage around the release date, but “inevitably someone will leak the album.”
It continues, “Throughout this process, the most important people in this value chain, the fans, are given only two options — wait … to legally purchase the new album or choose from a variety of sources and download the album for free, at any time.”
Arts & Crafts and Stars aren’t going to make you wait anymore — or make you turn to a life of digital crime. “We hope you’ll choose to support the band, and choose to pay for their album,” the statement continues. “However we don’t think it’s fair you should have to wait until September 25th to do so.”
Could this quicker turnaround time be the wave of the future? That could depend on the success — or failure — of Stars’ model.
If you have a tip, call 404-526-2749. Or fax 404-526-5509. Or e-mail: buzz@ajc.com.
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