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Access Atlanta > Blog > Archives > 2007 > January > 31 > Entry
Spanx founder returns to ‘Oprah’
The Atlanta Journal-Constitution
Somehow, six years have elapsed since we wrote about Spanx pantyhose founder Sara Blakely’s inaugural appearance on “The Oprah Winfrey Show.” In November 2000, the talk show queen elevated the burgeoning footless control-top pantyhose brand to an overnight household name when she proclaimed the product one of “Oprah’s Favorite Things.” A film crew and producers were dispatched to tape a segment with Blakely in her then-small Virginia-Highland-based business.
On Thursday at 4 p.m. on WSB-TV, Blakely returns to “Oprah.”
Only this time, the business owner (who now oversees a $100 million dollar business) will be on stage in Chicago with Winfrey for the start of the all-important February sweeps TV ratings period.
“We got the call in late November and Sara taped the show on Dec. 13,” Spanx rep. Misty Elliott told Buzz Wednesday. “It was a pretty exciting moment. It’s been Sara’s dream. Sara and I are pretty close in age and Oprah has been on TV since we were in high school. She’s really brought up our generation of women.”
While Elliott wasn’t at liberty to provide us with any advance scoop on the show, trolling around at oprah.com online netted us some additional tidbits of information. According to the Website, the show is titled “How’d They Do That?” and touts Spanx as “a brilliant invention that makes women look thinner.”
It would appear that Blakely, 35, who launched her Sara Blakely Foundation here last fall (a $1.5 million dollar charitable organization that benefits young women in South Africa), may have managed to surprise Winfrey on-air during the taping. According to Oprah.com, Thursday’s show includes “a million dollar moment that left Oprah speechless!”
As soon as the show airs Thursday morning in Chicago, Blakely promises to dish all the details with us. Come back to ajc.com on Thursday for all the scoop.
If you have a tip, call 404-526-2749. Or fax 404-526-5509. Or e-mail: buzz@ajc.com.
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