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Monday, March 17, 2008
Spuds for everybody!
The Atlanta Journal-Constitution
There’s no real explanation for the Internet.
Exhibit A: this video celebrating the delicious potato.
Enjoy!
Permalink | | Categories: Mr. Smithee's Megaplex
“Horton” money haul likely means more Dr. Seuss
The Atlanta Journal-Constitution
With $45 million-plus at the weekend box office, “Dr. Seuss’ Horton Hears a Who!” appears to be an animated hit.
Dr. Seuss’s books haven’t always been a critical success. Anybody care to recall 2003’s atrocious “The Cat in the Hat”?
But “Horton’s” big haul likely assures that more Seuss will make it to the big screen.
Which story would you like to see made into another animated film?
“Green Eggs and Ham”?
“Yertle the Turtle and Other Stories”?
“Horton Hatches the Egg”?
or, let’s leave Seuss in hardcover books?
Permalink | Comments (1) | Categories: Alan Smithee
Regal putting R-rated material back into movie trailers
The Atlanta Journal-Constitution
The huge, national chain Regal has just put the “R” back into movie trailers.
Regal, which has more theaters than just about anybody else, has decided to allow R-rated material into some trailers shown in its chain.
Movie studios currently produce two types of trailers — the “green band,” which is toned down for general audiences, and the “red band,” which contains material that can only be shown before R-rated, NC-17 or unrated films.
At the start of this decade, most theaters stopped using red band trailers after a government report strongly criticized the industry for promoting violent material to kids.
It meant that films like “Superbad” were promoted with green band trailers distilled for general audiences even if the trailer was shown before an R-rated movie.
Audiences can immediately know what type of trailer they are seeing because the opening frames begin with either a giant green band with type or a giant red band with type.
If you are at an R-rated or unrated movie, do you want trailers to also contain R-rated material? Or are you happy with the proliferation of trailers designed for general audiences?
Permalink | Comments (2) | Categories: Bob Longino
