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Tuesday, February 5, 2008
Strictly for crazy cat lovers — a celebration of Caturday
The Atlanta Journal-Constitution
Cats are crazy.
Cats are kooky.
Cats are cat-ankerous.
Enjoy!
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Metro Atlanta bought into ‘Hannah Montana’
The Atlanta Journal-Constitution
Disney’s 3-D “Hannah Montana” concert film beat the big boys at the box office. Bad.
In metro Atlanta, “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert” took in $777,198 over the weekend. Way behind at No. 2 was the horror film “The Eye” with Jessica Alba at $211,263.
But to realize how really dominant “Hannah Montana” was you have to look just a little deeper.
“The Eye” played in 38 theaters here. “Hannah Montana” played in only 16 theaters. And the concert film’s per screen average was through the roof: $48,575. Around $5,000 per screen is considered strong.
It doesn’t matter that it cost more to see “Hannah Montana” (the cheapest ticket was a hefty $15). The movie still performed.
And, clearly, by limiting the number of theaters that played the film, Disney created a sense of urgency about its “Hannah Montana” brand with plenty of screenings selling out.
Did your family go to see the 3-D “Hannah Montana” concert? How did it compare to the live event?
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