Chatter

By B.A. Albert

February 5, 2006 06:55 PM | Link to this

Granted cavemen spots have been done before, but FedEx’s very funny and exquisite production values was awesome. I loved it. They stayed on the strategy of the current campaign but did something quite entertaining and memorable.

By B.A. Albert

February 5, 2006 07:03 PM | Link to this

Best Bud Light spot yet, the guys on the roof. You just can’t beat a good sight gag. The Americquest spot is part of a brilliant campaign that is all about not judging people. (killing the fly in the operating room) They are excellent. And a good direction for the company to take.

By Eduardo Perez, President, PM Publicidad

February 5, 2006 07:08 PM | Link to this

Sorry, late to the party, thank God for Tivo. The FedEx “Caveman” spot was a tremendous execution and very humerous. I think last year’s Pepsi Super Bowl spot was better than this year’s. The Toyota “Bilingul” spot for their hybrid car is significant for me because it’s the first TV commercial produced by a Hispanic advertising agency to appear during the Super Bowl.

By scott

February 5, 2006 07:12 PM | Link to this

Briefly: FedEx ‘Caveman’: marvelous Bud Light ‘Grizzly’: dumb. Diet Pepsi ‘Brown & Bubbly’ (PDiddy & Mohr): terrible. What a waste. Aleve ‘Dr. Spock’: very nice. Terrific creative idea. Ameriquest Fly: thoughtless at best. Who the hell approved that one? Bud Light Roof: cute but……nothing real new here. Diet Pepsi Stuntman (Jackie Chan & Mohr): weak. BLight spots not getting it done. Acrua mdx: dreadful.

By Eduardo Perez, President, PM Publicidad

February 5, 2006 07:22 PM | Link to this

The Mobile ESPN was outstanding! For a “long” :60 spot it was engaging, fabulously produced, memorable and did a terrific job of creating a strong mental connection to life with Mobile ESPN. This will be a contender for the overall. The “dancing lambs” Budweiser spot once again provided the usual beer commercial humor. And the Cadillac Escalade commercial was impressive and had a great “look and feel” a did a decent job of positioning the vehicle as exclusive, sexy and high end.

By B.A. Albert

February 5, 2006 07:25 PM | Link to this

Finally a real breath of fresh air, the Dove Self esteem spot, True Colors, with a message to girls (!) about how perfection isn’t always what is best. I loved it, smack in the middle of boys world/beer/slapstick. Odd choice of media buy but stands out because of it.

By scott

February 5, 2006 07:26 PM | Link to this

Briefly: Bud ‘Streaker’: silly follow-up to a true classic. ESPN Sports Heaven/Cell Phone: excellent. Brings concept alive. CareerBuilder ‘Monkeys”: seen it all before, a hundred times. Cadillac Escalade ‘Runway’: intriguing execution, but cold and dispassionate. Campaign For Real Beauty: self-esteem for young girls. Marvelous and heartfelt. A winner.

By B.A. Albert

February 5, 2006 07:27 PM | Link to this

I agree, Eduardo, that Cadillac stepped it up from their current campaign with this spot, it was hard to not watch it.

By Julie Burmeister, The Burmeister Group

February 5, 2006 07:30 PM | Link to this

Love the Bud Light spot with the husbands on the roof. Made me laugh out loud, and shows they really identify with the guys they’re targeting.

Dove’s “real beautyâ€? campaign was a great strategic move. The continuation with a self-esteem fund is brilliant.

So far the auto category is disappointing. Big money down the drain on the Escalade spot.

By B.A. Albert

February 5, 2006 07:33 PM | Link to this

I loved the Bud spot. Having done my time on the Budweiser account, I know how hard it is to get good stuff through. Charming.

By scott

February 5, 2006 07:49 PM | Link to this

Briefly: Michelob Light ‘Touch Football’: unnecessarily violent (esp vs. women) and not real funny. Godaddy.com: What a self-referential waste of $2MM. Poseidon Adventure remake: looks horrible. Gillette Fusion: big production for a big new product. Atom smasher! Need something flashy to get guys to spend $12 on a razor. So in that sense, it worked well. Overstock.com: a bit too passive for what they spent to air it. Disney 50th: nice, historical, fitting for Disney. Good tonality. Nice use of Walt at end.

By B.A. Albert

February 5, 2006 07:50 PM | Link to this

My last comment was re: the Clydesdale/sheep spot. When I did my Budweiser time we had to have a pour shot, a (girls) butt shot, a boob shot and the Clydesdales in every storyboard.

By Eduardo Perez, President, PM Publicidad

February 5, 2006 08:07 PM | Link to this

Mobile ESPN wins the first half for me. Although the Sprint commercial was very funny and will definitely be discussed around the water cooler tomorrow.

By B.A. Albert

February 5, 2006 08:15 PM | Link to this

My favorites for the first half are the Fed Ex Caveman spot, the Whopperettes for Burger King and the Disneyworld spot with the athletes rehearsing their take on I’m going to Disneyworld.

By J.R.

February 5, 2006 08:18 PM | Link to this

Very boring game and very boring ads.

By Carol Graham

February 5, 2006 08:36 PM | Link to this

Ameriquest lady on airplane: Cute? No tie in to “product”. Would not be memorable.

By Swangirl

February 5, 2006 08:43 PM | Link to this

I also liked the Dove ad and the thought behind it. But a fund for self esteem? Not sure how that works. Kinda reminds me of George Kastanza and the Human Fund.

By David Harrison

February 5, 2006 08:47 PM | Link to this

I think all the Anheuser-Busch commercials are great as always! You can never go wrong with Bud Light spots, and the new Ultra Amber ad was very entertaining. I think the best beer ad is the hitch. You got to love the Clydesdales!

The Pizza Hut ones STINK.

I like the “Don’t judge too soon” ads. They’re great.

FCC needs to let godaddy.com run their ads! Looks like G.W. censors another person… or is he spying on the hosting company???

I’ll have a Bud Light while I figure it out!

By Eduardo Perez, President, PM Publicidad

February 5, 2006 08:47 PM | Link to this

Motorola “Pepple” was a cool spot but it doesn’t compel me to go think any further about it. The Nationwide “Fabio” spot does an excellent job of lulling the viewer into thinking its are really bad brand extention and then effectively using a time-testic tactic, “surprise” at the end. A very good TV commercial.

By Mark Pettit

February 5, 2006 08:50 PM | Link to this

Touchdown Budweiser!

Once again, the King of Beer rules supreme on the Super Bowl. The spot featuring the young colt trying to pull the beer wagon was one of the best I’ve seen in years.

Destined to be a classic. Just like the Budweiser brand.

Mark Pettit President & CEO Creaxion Advertising/PR/Events

By scott

February 5, 2006 08:55 PM | Link to this

Sprint ‘Lockerroom’: good spot. ABC ‘Lost’ Promo: quite good. ABC Promo Strategy Overall: very good. Trailing in network ratings and using the opportunity to attract new viewers. God knows they need ‘em. Sharpie Retractable ‘Pirate’: Incredibly weak idea. So many other possibilities. Bud Clydesdales: sweet and classy. Nationwide ‘Fabio’: worthless. NFL Mobile ‘Avaocado’: dumb and forgettable.

Stones Halftime: not bad, not great.

First half winners: Burger King, Mobile ESPN, FedEx Caveman, Real Beauty/Girls Self-Esteem. First half Industry Creative Grade: D.

First Half Game Grade: D.

Second half looks great, though!

By Julie Burmeister

February 5, 2006 09:03 PM | Link to this

Budweiser is doing a nice job continuing their brand. Nice story, beautifully produced. But what was that Nationwide spot with Fabio? Doesn’t give me warm ‘n fuzzy feelings for the insurance company, or peak my interest. Just looks like an attempt to be funny for the Super Bowl, but missed. Good job by Careerbuilder.com. Very funny - and who hasn’t worked with a jackass?

By Eduardo Perez, President, PM Publicidad

February 5, 2006 09:05 PM | Link to this

Budweiser’s agencies have been doing a great job of delivering really “cute” commercials that tug at the emotions and make you feel warm about the brand. The Hummer spot was very amusing, albeit a little weird. But weird can be good during the SB. Good Toyota Tacoma commercial that continues their recent campaign of communicating the truck’s durability through rather absurd and unrealistic “demonstrations”.

By B.A. Albert

February 5, 2006 09:06 PM | Link to this

God knows we all can relate to working with Jackasses.

By Charlie Andrews, creative director, The Tombras Group

February 5, 2006 09:17 PM | Link to this

Looks like the King of Beers remains the King of Commercials. I prefer the understated “colt” over the “streaker” spot, but they were both good.

The “I’m going to Disneyland” spot and the Mobile ESPN were probably the best brand-building spots. And isn’t that the idea?

I can’t believe the money Gillette spent on that “Fusion” ad! Unbelievable. Personally, I’m holding out until they can put 10 blades on a razor.

By B.A. Albert

February 5, 2006 09:20 PM | Link to this

The Hummer Godzilla mates with king kong spot was pretty memorable. And Sprint’s Couch on Fire wa, with a nod to Benny Hill, quite entertaining. Nice to see advertisers spending money on production, music rights and celebrities again, good sign for the future.

By Mark Pettit

February 5, 2006 09:26 PM | Link to this

Are they nuts?

Emerald Nuts just wasted $2.5 million. Did anybody else get that spot?

And in my opinion, Ameriquest fumbled twice in the game tonight. Funny set ups that led nowhere close to a brand payoff.

Heads should roll in the a.m.

Mark Pettit President & CEO Creaxion Advertising/PR/Events

By Charlie Andrews, creative director, The Tombras Group

February 5, 2006 09:27 PM | Link to this

Hummer doesn’t count. It was in last year’s Superbowl.

By scott

February 5, 2006 09:27 PM | Link to this

Hummer ‘Monsters Baby’: Horrible. Just horrible. Toyota Tacoma Invincible ‘Shoreline’: fascinating execution. Great demo of product toughness. Maybe the best spot yet. Sprint Wireless Music Downloads: first 15 seconds great, last 15 seconds awful. So sad. Emerald Nuts: beyond bad. Looks like the 4th Quarters’ gonna be ad wasteland.

By Charlie Andrews, creative director, The Tombras Group

February 5, 2006 09:31 PM | Link to this

Okay. Bud just did it again with that card stunt. That was awesome.

Wow! And as I’m typing this MasterCard runs the McGyver ad. Genious.

The Hummer spot doesn’t count. It ran last year.

By luckydog

February 5, 2006 09:32 PM | Link to this

FedEx wins so far. Very cool. The Hummer ad was almost as perverted and disgusting as the vehicle itself. And by the way, this is the WORST officiating I’ve ever seen in an NFL game, let alone a Super Bowl. Seattle’s gettin’ jobbed bigtime.

By B.A.Albert

February 5, 2006 09:34 PM | Link to this

Both Emerald Nuts and Ameriquest spots are part of ongoing campaigns, that if you haven’t seen might leave you feeling that way. They are not “one shots” like lots of the Super Bowl spots usually are, but a continuation of a strategy that has been ongoing. Simply a name recognition for Emerald Nuts and Ameriquest just keeps seating the notion that you shouldn’t judge a book by its cover. An excellent campaign in my opinion. The latest commercial, for Mastercard in the Priceless campaign, really pushed their normal conservative voice and pushed it, using McGyver spoof. quite nice.

By Tina Chadwick

February 5, 2006 09:36 PM | Link to this

McGyver (spelling?) MasterCard=hilarious. Note the items on the grocery belt at end of spot. Emerald Nuts—what? Bud crowd pouring beer—crowd here loved. Just cool looking.

Still liked naked sheep bud better…and magic fridge is still crowd favorite. Funny but felt sterotypical.

Bud winning the game so far. Oh, and go Steelers.

By Eduardo Perez, President, PM Publicidad

February 5, 2006 09:38 PM | Link to this

Airtan ad was very smart and funny. It does a great job of delivering the message and benefit. Budweiser and their agencies are doing a great job this year. Both the stadium spot and the multilingual “cheers” spot are rewarding advertising.

By Nina DiSesa

February 5, 2006 09:40 PM | Link to this

Not a great year for SuperBowl spots. However: I loved ESPN’s Sports Heaven and the “Little Monster” Hummer spot. Also liked the Buweiser spot with the little Clydesdale pulling the wagon. The Bud Light spots are silly - message being “drink Bud Light and turn into a moron.” CareerBuilders spots are always good. Ameriquest, still good. Burger King was good, loved the build of the hamburger.The game is pretty boring.

By Mark Pettit

February 5, 2006 09:41 PM | Link to this

Wide Left and Right…

B.A.,

In my opinion, the Super Bowl isn’t a place for “serial” ads. Viewers are expecting stand alone spots that are creative and compelling. Or brand suppoerting spots like “Colt” from Budweiser. One note: I did think Budweiser missed with the “Cheers” ad. Been done and better.

Mark Pettit President & CEO Creaxion Advertising/PR/Events

By Charlie Andrews, creative director, The Tombras Group

February 5, 2006 09:41 PM | Link to this

MacGyver. Damn. Thought on a Sunday night I could avoid the proofers.

Haven’t figured out which is worse; the officiating or the spots.

By KT

February 5, 2006 09:43 PM | Link to this

Represting the 30 and under audience here. Probably the only one on the blog.

As the youngest on the target for the BUD spots, the best of the last four years. Last year being the worst - Bud Light Skydive ‘04 = Best I’ve seen in all Super Bowls, save for the classic lizards.

Although the first ESPN Mobile spot was engaging and entertaining for a SB spot, props to the 30 second ESPN spot. Short, sweet and direct. I knew what they were “selling”, as opposed to the 60 spot production (don’t get me wrong - an excellent one at that).

Sprint Nextel - definite “water cooler” tomorrow. Great call on that. FedEx: not funny. Yes, yes, I’m not the target. But you must admit - mediocre copy and subpar casting. And unoriginal: think Geico. Now that was great Cave Man.

Overall - Bud Light Roof Spot takes the (proverbial) cake. And this is the 24-year-old opinion - I’m watching the game with about 30 others my age. All agree.

Go Steelers.

KT

By Charlie Andrews, creative director, The Tombras Group

February 5, 2006 09:43 PM | Link to this

The “Cheers” ad wasn’t by Budweiser. It was a co-op ad by beer companies.

By Nina DiSesa

February 5, 2006 09:46 PM | Link to this

Did anyone like Half Time?

By Mark Pettit

February 5, 2006 09:47 PM | Link to this

Oooops.

My bad Charlie. Like my spelling of “supporting.”

Still didn’t like the “Cheers” ad. We’ve seen that “hello in many languages” execution way too many times to see it in the S.B.

Mark Pettit (sic)

:-)

By B.A.Albert

February 5, 2006 09:50 PM | Link to this

Mark, You are right, it is just nice when they can do both, stay in their brand strategy and voice as well as break-through creatively, and obviously those two didn’t do it for you.

By Mark Pettit

February 5, 2006 10:00 PM | Link to this

B.A.

Maybe I’m just a little cranky. Been fighting a chest cold this weekend. Was hoping for a break-through cold remedy spot.

Hopefully I’ll feel better tomorrow than the Stones looked tonight.

:-)

Goodnight all.

Mark Pettit

By scott

February 5, 2006 10:02 PM | Link to this

Mastercard ‘Macgyver’: excellent. Could’ve used more like this. World Baseball Championships: pretty minor league stuff. Outback Steakhouse ‘Boomerang’: just awful.

Well, that’s it. Game over. Winner: Steelers. Ad Winner: Burger King’s Busby Berkeley Musical spot. Top Finishers: Bud’s ‘Colt’; Toyota Tacoma ‘Shoreline’; Dove’s Girls’ Beauty campaign; Mastercard ‘Macgyver’. Game Grade: C. Saved by a decent 2nd half. Ad Industry Grade: D. A few flashes of brilliance amidst a swamp of lousiness.

By Eduardo Perez, President, PM Publicidad

February 5, 2006 10:11 PM | Link to this

Another good MasterCard “Priceless” commercial. They continue to get good mileage from that campaign. Do movie and TV show promos count as “Super Bowl” ads? Hmmm…

By B.A.Albert

February 5, 2006 10:13 PM | Link to this

My MVP is for the Fed Ex spot with the cavemen, but with special hats off to the Burger King Whopperettes and that sweet streaker Budweiser sheep and the sentimental baby clydesdale. And also I have to say the network show spots were so much better than usual, the LOST promo, using “Addicted to Love” with it reworked to say “Addicted to Lost” was brilliant. Anyhoo, my 2 cents worth. Hope you feel better, Mark. Good night and good luck. BA

By Sarah Lattimer

February 5, 2006 10:15 PM | Link to this

The standout this year was the Burger King commercial. Really entertaining and campy. Also ran: Ameriquest; Budweiser (baby clydsdales); Disney Land; Not much creativity this year, alot of mediocre spots. Emerald Nuts, Sharpie and Outback should have saved their money.

Glad to see some spots targeted to women.

By Jim Osterman

February 5, 2006 10:30 PM | Link to this

Hands down the top ad was the Dove spot. It spoke directly to the body-image problems of young girls and introduced a solution. Simple, clean, beautiful execution.

Close second was the young Clydsdale ad in the barn. Great twist at the end. I’ll watch for it in the future.

There was no third place ad. Just a lot of the usual hip-slick-and-cool-wannabe silliness.

And the reliable handul of dull car advertising.

Great game, though….

By Eduardo Perez, President, PM Publicidad

February 5, 2006 10:33 PM | Link to this

Hard to pick a really outstanding and clear winner. As usual, some good and entertaining spots, some really bad ones that make you wonder “why” and a couple that might actually sell some product. “Super Bowl ads” have defined a category of their own with the primary objective of making an strong impression, perhaps at the expense of being effective advertising.

By hmmm?

February 5, 2006 10:36 PM | Link to this

what happened to the jessica simpson pizza hut commercial? did i just miss it or was it was not shown for some reason?

By Mary

February 5, 2006 10:51 PM | Link to this

I thought the Budweiser-Anheiser Busch commercial with the baby Clydesdale horse was precious. Makes me thing about how important moms are in gently encouraging their little ones to compete and succeed.

By Sophia

February 5, 2006 10:54 PM | Link to this

Most of the Bud Light commericals were funny (I thought the “streaker” one was hilarious.), the Sprint commercial was amusing as well. I hated the Hummer commercial (monsters falling in love, etc, having the Hummer).

By Jim Osterman

February 5, 2006 10:55 PM | Link to this

Halftime, Nina?

About as embarrassing as one might expect to see a guy in his ’60s trying moves he had 40 years ago.

By bud

February 5, 2006 11:03 PM | Link to this

These ad agencies are trying too hard. I find myself overly critical of ads and find them very juvenile. Especially the beer commercials. I really believe that the commercial craze of Super Bowls are on there way out. It may not change for a couple of more Super Bowls but a new day is coming. They NFL rode high for a little while but I have grown weary of these commercials.

By BirdDawg

February 5, 2006 11:17 PM | Link to this

For me, as a viewer, it’s all about what makes me laugh.

The Ameriquest adds, with the dead fly and the lady on the plane where the funniest adds of the night!

Right behind were the guy working with monkeys and girl working with jackasses. The monkey burning money to light a cigar and then making the man dance was gut busting!

The Bud Light adds, as always, were goofy and funny.

And I really enjoyed the sheep streaker-clydesdale add.

Those adds were the laugh out loud funny adds, and for this poor schlub, that’s what matters.

By dr johnny flash

February 5, 2006 11:28 PM | Link to this

YAWN … BORING BORING BORING with very few exceptions …

AMERIQUEST - both of em BUD - with the yearling clidesdale FEDEX - reminded me of Bambi vs Godzilla

where were the big laughs? guess the ads cost too much so content had to suffer

By Sherry Hall

February 5, 2006 11:29 PM | Link to this

Funniest - Spring Cellphone w/Crime deterrent…hilarious when he throws the phone at the dude’s head. LOL

Sweetest - The Bud commercial where the young Clydesdale is trying to pull the wagon and just when you applaud the fact that he finally gets it to move, it shows his parents secretly pushing it for him…just beautiful.

Dumbest - the PS cleaner thing commercial where everyone was wearing the green hazmat suits…boring and dumb.

By Chicago Ad Police

February 5, 2006 11:47 PM | Link to this

The fellas at the station house agree: anyone who liked the “Whopperette” spot needs to stop fawning over the ad agency creative director responsible for it. Our take on the lot of it:

Loved: Budweiser “Streaker� Toyota Tacoma “Surf� Ameriquest “Fly� CareerBuilder “Monkeys� CareerBuilder “Jackasses� Budweiser “Stadium Pour� Ronnie Wood’s slide guitar on “Rough Justice�

Liked: Budweiser “Young Clyde� Ameriquest “Plane� Keith and Ronnie jamming on “Satisfaction�

Kinda liked: Sharpie “Captain Hook� Dove “True Colors� Motorola “Pebble� Michelob Ultra Amber “Tackle�

Didn’t like: Fed Ex “Evolution� Go Daddy “Straps� Diet Pepsi – all of ‘em Pizza Hut – Jessica Simpson P.S. Cleaning Solution Cadillac Escalade Emerald Nuts “Druids� Outback “Boomerang� Westin “Smoke Free�

Hated: BK “Whopperettes� Hummer “Little Monster� Overstock “Big O�

By jen

February 6, 2006 12:15 AM | Link to this

I am wondering why no one has mentioned the Sprint/Nextel ads… the one with the “defense mechanism” is the only one that had our entire crowd laughing!!

By A nony mous

February 6, 2006 01:01 AM | Link to this

Sprint’s was great: crime-proof phone. Whack! Hilarious.

By Tom

February 6, 2006 01:03 AM | Link to this

Mastercard MacGyver spot was…priceless!! Streaker was great, and the Fabio spot made me laugh out loud. Disney was very good too.

By Amy

February 6, 2006 01:42 AM | Link to this

I thought the MacGyver ad was the best. I just wish it had played a little earlier in the game. Definitely a nostalgia winner. I liked the Bud ‘streaker’. Funny and unexpected. The Bud Light husbands on the roof also made us laugh.
The FedEx caveman ad was a great continuation of their current campaign. The flying dinosaur getting eaten was funny but the foot at the end was hilarious. I was disappointed in the ads for the show “Sons and Daughters”. We had to mute/fast forward past every single one of those because I thought they were inappropiate for the young kids in the room. I also thought the Pizza Hut Start Poppin one was a bit much for the time slot where it was shown.

By nunna yo bizness

February 6, 2006 04:49 AM | Link to this

Are u kidding me..The Budweiser commercial with the fans at the game with the flash cards to immulate the pouring of the beer in the glass,and the drinking,then at the end..the ever so settle,”aaaaahhhhhhhhh”after a good beer..That was it for me…

By nunna yo bizness

February 6, 2006 04:57 AM | Link to this

Ohh..P.S…

Mick Jagger was jamming and great,but all of that hip moving crap would have been blasted by ABC,and cut if it was some rappers up there..But,since it was an old,old guy in a rock band,its cute right??Give me a break..

And the Hummer commercial,with the Super Lead hero coming to save the city from the terrible monster….Ummmm..Pat Robertson and the Bush cronies of the “christian right”,will have a field day with that one..And..I ain’t gonna lie to u,it was tasteless..Did that pregnant monster remind u of anything..Did u see Eddie Murphy in “Boomerang”???..Can u say,STRANGE’….?

By Carrie

February 6, 2006 07:09 AM | Link to this

VERY few creative commercials this year. Possibly the worst SB lineup I’ve ever seen. The Pepsi commercials were worthless…especially the P. Diddy one. Spock’s Aleve commercial was pretty amusing, as was the BK Whopperettes. Sprint’s “Crime Deterrent” was pretty funny, and the majority of the Bud ads were good. Would have liked to see more done with the MacGuyver ad, but it was still good. Have to rank the FedEx cavemen as the best, which isn’t saying a lot!

By dr johnny flash

February 6, 2006 07:25 AM | Link to this

gotta tell ya ANY BK ad with the king creeps me out completely.

SPRINT and the crime proof phone was classic. i loved the way he throws it 2x just to prove the first one wasnt a fluke :>

By russ

February 6, 2006 07:29 AM | Link to this

Nunna,

If rappers had been performing, no one would have seen their hips shaking. The channel would have been turned.

By anthemman

February 6, 2006 07:44 AM | Link to this

Most of the commercial spots were awful, but the most horrific rendition of Star Spangled Banner had to have been last night,,, what the heck was that.. OMG please let me pick the entertainment next year,,

By LK

February 6, 2006 09:32 AM | Link to this

The only thing worst than the officials and all those bad calls was the one who picked the Stones to perform at half time. I hope the zebra’s and promoter for the Stones is never seen again in the Super Bowl, as it left a bad taste in my mouth. Too bad that they determined the outcome of the game - no one really won this one.

By jt

February 6, 2006 09:39 AM | Link to this

Best of the night belonged to the caveman, the streaker, and the crime prevention phone. But as funny as those were, that crap that Diet Pepsi threw out should never be shown again. Brown and Bubbly…what the hell was that? That made my eyes and ears hurt having to sit through that. That has to be one of the worst commercials ever. Just one man’s opinion.

By Markus

February 6, 2006 09:40 AM | Link to this

It seems as though we haven’t had a good succession of SB commercials since the 1990s, This year there were more “chick commercials” than ever. Why? Because the marketing gurus figured out that a whopping 38% of SB watchers are WOMEN, which of course means that the majority of the viewers (men) have to suffer for the rights of the minority (women) to be represented, hence, weak commercials for the most part. Thanks a lot women… you won’t be happy until every realm of a man’s world is overturned, huh?

By E. Lewis

February 6, 2006 09:40 AM | Link to this

My favorite was the Budweiser commercial with the Clydesdale colt eyeing that wagon and then pulling it along unknowingly with the help of the adult horses pushing from behind.

The ad speaks so much to the hopes and dreams of our children and how we help them along until they can do it for themselves.

By Mags

February 6, 2006 09:41 AM | Link to this

Right on LK! Bad officials, bad halftime show. The only winners were the Budweiser commercials.

By E. Lewis

February 6, 2006 09:42 AM | Link to this

For laughs, you couldn’t beat the Aleve/Leonard Nemoy/Dr. Spock ad.

By Ex-Northerner

February 6, 2006 09:42 AM | Link to this

THANK YOU, anthemman. Finally someone else mentioned what my husband and I thought was the biggest goof of the might. Aaron Neville and Aretha CANNOT sing anymore. Aaron began in a key that was not remotely within his range and Aretha has just plain lost her voice. It’s time for people to begin facing the music - or lack thereof.

For us, the “Magic Frig” was the topper of the night, followed closely by the Sprint “Cell Phone Defense Mechanism” guys, the FedEx cavemen, Bud’s “Streaking Lamb”, Husbands-on-the-roof, and Little Clydsdale (with a little help from the folks), and the BK Busbie Berkley review. The Jessica Simpson ad was a huge waste and the GoDaddy ad was just plain unintelligble. And their point was ?….. My husband was the first to say, “What was that about?”

By Ken Davidson

February 6, 2006 09:43 AM | Link to this

None of the commercials did much for me. FedEx may have had the best, but that was not worth the millions they paid for in my opinion. Of all the Super Bowls, this group was a DUD!

By Isitjustme?

February 6, 2006 09:48 AM | Link to this

Loved the Sprint Crime Deterrent phone – gotta get me one of those. I thought the Dove commercial was so out of place and just put there to make people feel guilty and think that they should feel compassion when they’re trying to have fun. Kinda like a homeless person going into a bar to ask for donations – making people feel bad for having a good time when there are so many problems in the world. This was supposed to be about fun and entertainment. Save the compassion spots for Oprah.

By Rodger

February 6, 2006 09:53 AM | Link to this

Why all the love for the DUMB BK spot? What’s funny is I’ve seen nothing on the bad Full Throttle spots-and they must have dumped a fortune on those! Bud light ads were great-office “incentives” and magic fridge hilarious. Loked the Ameriquest ads too.

By Rodger

February 6, 2006 09:58 AM | Link to this

Aretha sounded great-it’s just the National Anthem is not supposed to be an improv gig! Aaron Neville tho’…

By SP

February 6, 2006 10:17 AM | Link to this

Markus, you have some real issues.

I don’t remember half the commercials, but that’s probably because I was more interested in the game and really not watching commercials. The few I saw were good such as Bud Light with guys on the roof and Monkey’s in the board room (Who’s ad was it anyway) which was hilarious.

By jb

February 6, 2006 10:25 AM | Link to this

Burger King Whopperettes was the most worthless commercial ever

By April

February 6, 2006 10:32 AM | Link to this

 For pure crazy fun I loved the streaking sheep.  The idea was original and unexpected and it had me rolling.
For the AHHH award, I'd have to vote for the little Klydsdale attempting to bull the Bud wagon and getting some unknown help from his parents.
The Fed Ex and Burger Kingeets were the only other two that stuck out in my mind.

What a great game!!! Go Steelers!!!

By BJ

February 6, 2006 10:54 AM | Link to this

MacGyver tops my list with Mastercard. The FedEx spot was cool. The best Bud commercials were the fans’ signs with the Bud & the office chaos with the hidden beers. Halftime was ho-hum. I like the Stones, but the audience knows the Superbowl is trying to book safe acts since the “incident”, still wierd they didn’t think any Motown acts would be safe enough to perform in Detroit. They still had to cut a couple of words from the Stones song.

By Blonsky

February 6, 2006 11:04 AM | Link to this

I did not see any classics in the mix, but there were a few good ones. One thing is certain, the commercials were better than anything else. The game was absolutely horrible unless you were a team fan, the two “singers” of the national anthem (as well as the people who thought they were a good idea) should be personally embarassed over that pathetic garbage, the production value of the other sets was atrocious and the Rolling Stones showed their age.

By hummerhater

February 6, 2006 11:21 AM | Link to this

Well, HUMMER NOW OFFICIALLY SUCKS! What were they thinking with that crap? They have completely sold out. I really wish I had those few seconds of my life back. As a long time off-roader and owner of many 4x4’s, I would buy a New Beetle before I got in one of those flimsy station wagons. At the other end of the spectrum, Toyota’s image is skyrocketing and that commercial of theirs with the truck getting washed around in the surf was the best of the night. I love what you do for meee….TOYOTA!

By E. Dale Nichols

February 6, 2006 11:21 AM | Link to this

I think the Gillete ad for their new five blade razor was the best Super Bowl ad.

         E. Dale Nichols

By Christine

February 6, 2006 11:25 AM | Link to this

Nextel - both of their ads were our favorites - we couldn’t stop laughing at the one that paid tribute to Benny Hill. “Yakkety Sax” = comedy. Always.

By breal

February 6, 2006 11:32 AM | Link to this

The best commerical was the one that wasn’t shown by Godaddy.com. They are taking this censor thing a bit to far if you ask me. Plus, the commericals were just as boring as the game was this year.

By Blonsky

February 6, 2006 12:25 PM | Link to this

Only one thing was missing from the Bud Light commercial w/ husbands on the roof. If the excuse was to clean gutters, the house was noticably gutter-free.

By Bob

February 6, 2006 01:06 PM | Link to this

The best one was baby horse.

By Stephen Curry

February 6, 2006 01:10 PM | Link to this

I was on a panel of judges over in Birmingham, and some of our favorites were:

• FedEx Caveman
• Disney “I’m going to Disney World”
• Ameriquest “Defibrillator Fly”

We loathed Overstock.com, Kermit the Frog for Ford Escape, and the embarrassing BellSouth spot (was that in the Atlanta market or Bham only?) for their spamblocker.

I’ve worked for an Anheuser-Busch roster shop, and I know that they’ll produce two dozen spots for this, only to narrow down at the last moment to the 10-15 they actually run. Bud Light had some wonderful bright spots (Magic Fridge, Hidden Bud Lights in the office)… they’re always funnier than Bud in my opinion.

Burger King was incredibly ambitious; I think it could have been just a bit, weirder.

I think that what Ameriquest and FedEx are really doing are “annual serial campaigns.”

Simple, brilliant strategies that can be executed in fresh ways, again and again. You’ve got to believe that great account planners played a role in that Ameriquest campaign. In an industry so obsessed with rates and closing costs, they found a way to stake out a truly unique positioning - don’t prejudge - and they manage to come out with fresh, smart executions against that positioning year after year.

Overall, though, it was a B to B-minus year. Some bright spots but nothing truly inspired that had me filled with jealousy.

By Nancy

February 6, 2006 01:57 PM | Link to this

this text will be bolded LIKED: baby Budweiser pony and Aleve with Leonard Nimoy

Liked less: Jessica Simpson and Diet Pepsi

this text will be italic Hated: GoDaddy.com, Emerald Nuts

By Nancy

February 6, 2006 01:57 PM | Link to this

this text will be bolded LIKED: baby Budweiser pony and Aleve with Leonard Nimoy, McGyver

Liked less: Jessica Simpson and Diet Pepsi

this text will be italic Hated: GoDaddy.com, Emerald Nuts

By Linda Barr

February 6, 2006 03:28 PM | Link to this

The only commerical I liked was Fabio. The game was good and I glad that the Steelers won.

L.B.

By mcdwag

February 6, 2006 03:47 PM | Link to this

how F—-ed up was Keith Richards he couldn’t even hold his guitar mucj less play it -there was no lead on Start me Up and Ron Wood had to take over on the other songs-could barely stand-Hey but its only rock n’ Roll and I dio indeed like it

By Margaret Graham

February 6, 2006 04:12 PM | Link to this

I enjoyed the one with P-Diddy, and Pepsi. The hook was great. They should release it as a single. GREAT JOB!!!!!!!!!!

By Glen

February 6, 2006 04:19 PM | Link to this

I liked the Federal Express caveman, the Ameriquest ad on the plane, the Budweiser baby Clydesdale, and the Dove self esteem ads.. Many people at the party I attended thought the Burger King ‘Whopperettes’ ad was a bit kinky.;) The Diet Pepsi ads were lousy as was the Ameriquest ad in the hospital room. The others didn’t stand out.

By Dorkydad

February 6, 2006 04:43 PM | Link to this

Guy Tucker says that Mick Jagger was the MVP, but I say it was the officiating crew.

By bob

February 6, 2006 04:43 PM | Link to this

I liked the godaddy.com commercial. It was a spoof off of last year’s SB commercial. They were commenting on how they couldn’t get anyone to show the commercials (because of the rep from the last commercial in the SB). I checked godaddy.com and they edited and shot 13 commercials and got the 14th approved. The other submissions had better discerned plot lines, they just weren’t approved. It’s a man’s commercial, no fluff (except everything edited out).

The “Brown and Bubbly” commercial was very weird. I am white, so if I ran around saying “Brown and Bubbly” in front of anyone of color, I’d get killed. The only reason they had that commercial is because black people were in it. If it was a white guy, there’d be an uproar.

By Laughing Fool

February 6, 2006 04:49 PM | Link to this

Hey Nancy…thanks for the laugh….

You didn’t need to type the text “THIS TEXT WILL BE BOLDED”…..only the “**” before and after the item.. LOL

How long did you look for the “any key” the first time you read, “Hit Any Key to Continue”???

Oh, that’s rich….

By Eric

February 6, 2006 04:57 PM | Link to this

I enjoyed the Burger King commercial. It was very entertaining. I also liked the Bud Light hidden in the office commercial. A thought about Hines Ward, when he introduced himself, he said “Hines Ward from Forest Park, Georgia”. Most players indicate what college they played for. Is Hines angry at UGA about something? Or is he ashamed of UGA for some reason?

By Swangirl

February 6, 2006 05:32 PM | Link to this

Eric, our small group had that very same question about Hines Ward. What was up with that?

By KP

February 6, 2006 06:01 PM | Link to this

Why does everyone like the Burger King commercial so much? I don’t like the “King” at all and I think the commercial was one of the worst during the whole broadcast.

The Bud commercials were great though and the commercial for the movie “V for Vendetta” certainly kept everyone’s attention. The Michelob Light, Careerbuilder, and Ameriquest commercials were hilarious, which I think is the good thing about Super Bowl commercials.

The Emerald Nuts commercial was pretty bad too.